For those who maintain a presence on Facebook, you may have noticed that they have been rolling out some new features and updates in the past few weeks. Most notable is the News Feed’s redesign, but there are a number of other changes you should be aware of to help make the most of your […]
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Despite what some folks are saying, email is NOT dead—nor is social media replacing email. In fact, email is still considered one of the most powerful—and cost efficient—online marketing strategies today. And, if used together, email and social media marketing can work to build a loyal and interactive network that will foster patient communication, establish
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Recently, Forbes.com published a fantastic article on the topic of Social Media Marketing. Offering advice for turning clients into “Brand Advocates,” the article reminds us that, “Highly-satisfied customers are a secret marketing weapon for companies, whether they are retailers, manufacturers or in the service industry.” Borrowing from Forbes, here are a few important tips,
Turning Satisfied Patients into “Brand Advocates” Read More »
A recent report conducted by the Pew Research Center’s Internet & American Life Project revealed some interesting statistics regarding demographics and social media usage. Perhaps unsurprisingly, young adults aged 18 to 29 are the most active users of social media, while women are more active than men on every social network except Twitter. The study,
Getting to Know Your Social Media Audience Read More »
If you’re looking into website options for your healthcare practice, you may have come across the term Content Management System (CMS) in your search. Not sure what it means? A Content Management System (CMS) is a system that allows you to publish, edit and modify website content all without having to touch your website’s code.
Why Do I Need A Content Management System (CMS) For My Website? Read More »
What can a blog do for your practice? Well, there’s certainly the SEO benefit: each page of unique content adds more authority to your site and can allow you to be found in a greater variety of search results. And, of course, it’s an important social media tool. (Especially when you syndicate blog posts to
Blogging Smart: 3 Tips for Driving Patient Action Read More »
On Twitter, the # symbol, called a hashtag, is used to mark keywords or topics in a tweet. Using hashtags categorizes your tweets, helping them to show up more easily in Twitter searches. Hashtags can also be used to participate in Twitter chats pertaining to your healthcare specialty. Check Out This Infographic to Learn More:
Twitter Tips: What is a #Hashtag? Read More »
If there’s one thing that matters in Social Media Marketing, it’s momentum – that is, posting quality content on a consistent basis. So, why is this important? Unlike other marketing channels, you can think of Social Media as essentially a conversation. It’s a dialogue between you and your patients and an opportunity to engage potential
Social Media Strategies: Maintaining Your Momentum Read More »
When folks visit a practice, where do they spend most of their time? More often than not, it’s the waiting room. In fact, according to a recent article from the Huffington Post, “Nationwide, patients spend an average of 21 minutes tapping their toes and flipping through old magazines as they wait to see their docs,
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Anyone that’s written for a blog knows that at certain times, coming up with good topics can be a challenge. Maybe there’s a dry spell in the news, a slow week at the office or simply, a classic case of writer’s block. No matter the reason, it’s important to know that good topics won’t always
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