I had the opportunity to go to one of the leading Internet marketing conferences, Search Engine Strategies, held in one of the capitals of search: San Francisco. In addition to learning cutting edge Internet marketing and visibility strategies, I had the rare opportunity to meet and chat with Matt Cutts, the head of the Google […]
A Conversation with Matt Cutts, Head of Google Webspam Team Read More »
Twitter is a great promotional tool for so many reasons, one of which is the connectivity it provides you with. Engagement refers to how a follower interacts with you in a way that shows up on his or her time line, and may consist of either a conversation or the promotion of your account. This
The Importance of Engagement on Twitter Read More »
So, you have a decent audience online; people are liking your Facebook page, following you on Twitter, and browsing through your website every day. However, getting people to connect with your social media accounts is only the first step. The next challenge comes with getting your audience to stay connected. The best method of achieving
5 Steps to Social Media Content Curation Read More »
At MyAdvice, we use a variety of educational resources to keep us on the leading edge of the digital marketing industry. One of the best resources we use is Search Engine News by Planet Ocean. This expensive, well researched publication leads the industry. Today, August 1, they published a critically important article about Google’s new
Go Mobile Responsive Now or Google Will Penalize Your Site Read More »
With social media becoming increasingly important in the business world, a site like Pinterest should not be overlooked by any practice. Pinterest allows you to create boards, in which you can “pin” various images; others can also “repin” one of your images to one of their own boards, and then more people can “repin” from
5 Reasons You Should Be Using Pinterest Read More »
Shawn Miele, MyAdvice CEO, gave the following speech at the June 2013 Multi Specialty Foundation conference in Las Vegas, NV. Using his experience and expertise in aesthetic surgery web marketing, he spoke on the importance of developing a recognizable, authoritative brand. “MyAdvice is a branding and visibility management company. What does that mean? It means we help
Be Where Your Patients Are Read More »
Content is one of the most important parts of your online presence. But what exactly is the most important part of content? The quantity, as many believe, is fairly significant (the more information the better). Yet it is the quality that truly makes content so important. Quality means making sure that the content being published
3 Steps to More Persuasive Content Read More »
If you’re a frequent reader of our blog, you’ll already know that we’re urging medical practices to go mobile. As more people are using the mobile web to search for medical information, your potential patients are likely to find your website using their smartphone or tablet. Ensuring that patients do come across your site in
Mobile Marketing for your Medical Practice Read More »
It’s no secret that the mobile web is growing. It seems impossible to go out in public without spotting someone staring or plugging away at a smartphone. What many may not realize is just how powerful the mobile web is actually becoming. With more and more people accessing the Internet from their phones, websites that
5 Eye-Opening Facts about the Mobile Web Read More »
When it comes to blogging, good information should always be your number-one priority. In essence, you are indirectly marketing your practice by offering your knowledge and experience. While the majority of a blog article should not focus on pushing your services directly, at some point, you do want to remind readers that you have something
Blog Writing Tips: Using a Call to Action Read More »