Social Media

Using Twitter to Increase Followers and Market Your Medical Practice

In a previous blog entry, we highlighted why Twitter is a great social media tool for doctors and medical professionals. Now that you’ve signed up on Twitter and have a handful of followers (mostly friends and acquaintances), where do you go from there? How do you increase your followers, outreach and raise marketing potential? #Hashtags […]

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Top Rules of Hashtag Use

A hashtag is a word or phrase prefixed with the # symbol, which automatically makes that word or phrase into a searchable link. Hashtags are used on social media channels to connect individuals to a niche group interested in a particular subject. Doctors, for example, can take part in a healthcare-focused social media conversation by

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Managing Your Twitter Reputation

When it comes to the world of online marketing, your reputation is everything. It’s important to protect your reputation, especially on social media channels. While it’s important to welcome both positive and negative feedback from patients, it’s also important to protect your professional reputation from any social media mishaps or blow-back. The microblogging website Twitter

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