Salesforce recently released their annual State of Marketing report, in which they surveyed over 5,000 marketers with the goal of understanding their marketing priorities in 2015. What they discovered is that 70% of marketers plan on increasing their social media advertising and marketing spending this year, making social media the top area for marketing spending […]
Is Social Media Part of Your Marketing Plan in 2015? Read More »
Twitter is arguably the most used and effective social media marketing platform available. However, if you’re not using it correctly, you’re not reaping all of the benefits Twitter can provide to your medical practice. One of the most important features of Twitter is the “retweet.” A retweet is when one of your followers, or someone
The Key to Success on Twitter: Please, Retweet Read More »
There were a number of changes in the world of social media this year, from major brands getting hacked to Instagram introducing ads and more. As 2014 comes to a close, we’re looking back at some of these events by exploring our most popular social media blogs of the year. For a busy medical practice,
Year in Review: Top Social Media Blogs of 2014 Read More »
In a previous blog entry, we highlighted why Twitter is a great social media tool for doctors and medical professionals. Now that you’ve signed up on Twitter and have a handful of followers (mostly friends and acquaintances), where do you go from there? How do you increase your followers, outreach and raise marketing potential? #Hashtags
Using Twitter to Increase Followers and Market Your Medical Practice Read More »
Many healthcare providers are weary of engaging with social media. However, when it comes to social media marketing for your medical practice, Twitter can influence your practice’s brand. By increasing your online presence, existing and potential patients will perceive you as a better doctor. To follow are three ways Twitter can positively influence your brand.
Three Ways Twitter Can Make You A Better Doctor Read More »
Social media plays an important part in marketing, now more than ever before. Your medical practices can reap the benefits of having an effective social media presence. When creating your web presence via social media remember some of these social media tips and terms. Here are the Top 10 Social Media Terms You Need To
Social Media Terms You Need to Know Read More »
For some, it seems that social media platforms should come with a user’s manual. One of the most popular and effective social media platforms, Twitter, can also be one of the most intimidating for someone just starting out with social media marketing (SEM). Once you know how to use it effectively to market your medical
Twitter Jargon for Beginners Read More »
A hashtag is a word or phrase prefixed with the # symbol, which automatically makes that word or phrase into a searchable link. Hashtags are used on social media channels to connect individuals to a niche group interested in a particular subject. Doctors, for example, can take part in a healthcare-focused social media conversation by
Top Rules of Hashtag Use Read More »
If you are a frequent social media user, you’ve probably already heard about something called a “hashtag.” Represented by the # symbol, a hashtag is placed in front of a key word or phrase. That key word or phrase is then grouped into content, and turned into a searchable link. Simply put, placing the hashtag
The Marketing Value of Hashtags Read More »
For someone new to the world of social media, getting started can be an intimidating and overwhelming task. Trying to manage a busy medical practice and a social media presence at the same time can be even more taxing. If you’ve been tasked with managing your practice’s social media presence, follow these tips to help
Tips for Managing Your Practice’s Social Media Presence Read More »