Social Media

Despite Twitter being one of the largest social networks around — there are currently over 550,000,000 active users, with an estimated 135,000 new users signing up each day — it can sometimes be hard to find a following.  With so many active users, many find it tough to differentiate themselves from similar businesses or practices.  […]

Nowadays, most businesses have their own official Twitter account, but not everyone knows how to properly utilize their company account in order to foster client relations and promote their brand. Here are the top six tips for what you should – and shouldn’t – do on Twitter. DON’T… 1 – Tweet Tactlessly. First and foremost,

Twitter is a great promotional tool for so many reasons, one of which is the connectivity it provides you with. Engagement refers to how a follower interacts with you in a way that shows up on his or her time line, and may consist of either a conversation or the promotion of your account. This

So, you have a decent audience online; people are liking your Facebook page, following you on Twitter, and browsing through your website every day. However, getting people to connect with your social media accounts is only the first step. The next challenge comes with getting your audience to stay connected. The best method of achieving

With social media becoming increasingly important in the business world, a site like Pinterest should not be overlooked by any practice. Pinterest allows you to create boards, in which you can “pin” various images; others can also “repin” one of your images to one of their own boards, and then more people can “repin” from

Despite what some folks are saying, email is NOT dead—nor is social media replacing email. In fact, email is still considered one of the most powerful—and cost efficient—online marketing strategies today. And, if used together, email and social media marketing can work to build a loyal and interactive network that will foster patient communication, establish

A recent report conducted by the Pew Research Center’s Internet & American Life Project revealed some interesting statistics regarding demographics and social media usage. Perhaps unsurprisingly, young adults aged 18 to 29 are the most active users of social media, while women are more active than men on every social network except Twitter. The study,

On Twitter, the # symbol, called a hashtag, is used to mark keywords or topics in a tweet. Using hashtags categorizes your tweets, helping them to show up more easily in Twitter searches. Hashtags can also be used to participate in Twitter chats pertaining to your healthcare specialty. Check Out This Infographic to Learn More:

If there’s one thing that matters in Social Media Marketing, it’s momentum – that is, posting quality content on a consistent basis. So, why is this important? Unlike other marketing channels, you can think of Social Media as essentially a conversation. It’s a dialogue between you and your patients and an opportunity to engage potential

In today’s world, social media is one of the most important tools for promoting your practice, winning new patients and driving profitable patient action. A crucial component of any online marketing strategy, doctors often wonder what they can do to maximize their social media impact. The first step – unsurprisingly – is growing their fan