Social Media

Images make a major impact — and website visitors have been shown to spend more time on a page featuring images than one that only contains text. Using and even creating high-quality images that correspond with your content helps to build your online presence and increase sharability. There are plenty of apps and tools geared […]

Twitter lists are a handy feature that, unfortunately, many Twitter users are completely unaware of. Understanding Twitter lists and learning how to use them to your advantage is key to making the most of your Twitter experience while building your online presence. Twitter lists can be used as a tool to better organize and identify

Werewolves, vampires and ghosts, oh my! Although Halloween’s all about make-believe, some “fright night” activities do pose a real hazard. From making sure that your kids stay safe while trick-or-treating to following fire safety guidelines when illuminating your jack-o’-lantern, we’ve rounded up the best tips and advice on Pinterest for staying accident-free and healthy this

Despite Twitter being one of the largest social networks around — there are currently over 550,000,000 active users, with an estimated 135,000 new users signing up each day — it can sometimes be hard to find a following.  With so many active users, many find it tough to differentiate themselves from similar businesses or practices. 

Nowadays, most businesses have their own official Twitter account, but not everyone knows how to properly utilize their company account in order to foster client relations and promote their brand. Here are the top six tips for what you should – and shouldn’t – do on Twitter. DON’T… 1 – Tweet Tactlessly. First and foremost,

Twitter is a great promotional tool for so many reasons, one of which is the connectivity it provides you with. Engagement refers to how a follower interacts with you in a way that shows up on his or her time line, and may consist of either a conversation or the promotion of your account. This

So, you have a decent audience online; people are liking your Facebook page, following you on Twitter, and browsing through your website every day. However, getting people to connect with your social media accounts is only the first step. The next challenge comes with getting your audience to stay connected. The best method of achieving

With social media becoming increasingly important in the business world, a site like Pinterest should not be overlooked by any practice. Pinterest allows you to create boards, in which you can “pin” various images; others can also “repin” one of your images to one of their own boards, and then more people can “repin” from

Despite what some folks are saying, email is NOT dead—nor is social media replacing email. In fact, email is still considered one of the most powerful—and cost efficient—online marketing strategies today. And, if used together, email and social media marketing can work to build a loyal and interactive network that will foster patient communication, establish

A recent report conducted by the Pew Research Center’s Internet & American Life Project revealed some interesting statistics regarding demographics and social media usage. Perhaps unsurprisingly, young adults aged 18 to 29 are the most active users of social media, while women are more active than men on every social network except Twitter. The study,