Social Media

Social media platforms such as Facebook, Google+ and Twitter are great ways to reach current and potential patients. Social Media Marketing (SMM) helps you grow your online presence and cultivate your reputation on the Web. Expanding your reach and boosting interaction over social media not only increases your online visibility, it also attracts new business […]

One of the best advantages of Twitter over other social networks is your ability to connect with Twitter users without them initiating the relationship by “Following” or “Liking” your brand. Now, you may have recently been pitched by a company selling Twitter followers by the bulk, but consider this: why buy followers when you can

Earlier this week, we went over the top ten tips for the setting up a Pinterest account for your practice. The social media site, which lets users create online boards of images and videos that are linked to other sites, is continuing to rapidly grow in popularity. A recent study conducted by the Pew Research

Have you jumped on the Pinterest bandwagon yet? If not, you should know it’s third most popular social network in the U.S. and is visited by more than 18 million people monthly! In addition, Pinterest has the potential to further your practice’s online marketing and Search Engine Optimization (SEO) efforts. Want to learn how to

Twitter is preparing to roll out yet another new feature. Within the next few weeks, the microblogging powerhouse is scheduled to unleash a feature that will give users the ability to see real-time notifications pop-up on their screens. For example, if a user receives a direct message (DM), they will get a pop-up notification at

We’ve previously mentioned hashtags as a way to spread your message over social media platforms, but let’s take a more in-depth look at what a hashtag is, what it does and what it can do for your healthcare practice. First, for those unsure of what a hashtag is, here is Twitter’s official definition: “The #

Now that spring is finally here and the weather is slowly but surely beginning to warm up, it’s the perfect time to educate your patients on the importance of following a healthy diet and fitness plan. Whether your practice is in internal medicine, cardiovascular, pain medicine or other healthcare field, you may often find yourself

This week, Twitter launched a helpful new feature in its photo posting options. Now, users can post a collage of up to four photos in one tweet — which can be a useful visual tool when you have to cram insightful information about your practice into a 140 character-length tweet. Previously, Twitter only allowed users