There are 80 million Facebook Business pages out there. Each week two out of three people using Facebook visit a local business page or an event page. And all of those businesses, you included, need to pay attention to a series of big changes the social media monster has in store for these pages. Some […]
Facebook for Business Pages About to Change Big Time Read More »
The past year hasn’t been good to Facebook. Once Facebook was considered an inevitable juggernaut, adding users by the seeming billions. Now the social media giant has been blamed for electing a President based on the spread of false news stories, many of them from Russian operatives; and more recently from being lackadaisical with its
Your Cat Photos Reign Supreme Again on Facebook Read More »
It may seem like an exercise in futility to take on Google when it comes to search. Likewise, it seems a sucker’s bet to take on Facebook when it comes to creating a social network where you can post cat photos or brag about your trip to Aruba. To that end, both Google and Facebook
Is Facebook Getting Serious About Search? Read More »
We’ve all fallen for them — leading headlines that pique your curiosity and get you to click on a link that turns out to be nothing like what the headline alluded to. Clickbait. This summer, Facebook has been trying to figure out how to separate clickbait headlines from real headlines and to limit the former.
Facebook Tries to Reduce Clickbait Headlines Read More »
By now you’ve heard our views on the need for your practice to have its own Facebook page. It’s a great way to really engage with your patients (and potential patients) outside of your office, plus it’s free. Of course, the time spent making posts on your page isn’t free, but it’s oh so worth
Making the Most of Your Practice’s Facebook Page Read More »
When Facebook CEO Mark Zuckerberg was over in Barcelona in March attending a Samsung event, he used Facebook Live to tell his followers about a new partnership between the two companies. The odds are that it went right to the top of his followers’ News Feeds. Why? Because he has some special Zuckerberg coding in
Facebook Gives Preference to Live Video Read More »
On our MyAdvice blog, we’ve touted the value of your practice’s Facebook page in many posts. We think your practice Facebook page is a great way to show your patients a different side of your practice by creating engagement and giving a little more personal insight into your practice. Plus, this kind of engagement engenders
Two Facebook Algorithm Changes to Note for Your Practice Page Read More »
You’ve decided to add videos to your practice’s Facebook page. You’re going to give people a tour of your offices. You’re going to have different employees describe and show what they do. You plan on showing off new equipment. You may even have happy patients talk about their procedures. It’s going to be pretty cool…but
Facebook Makes It Easy to Add Captions to Your Videos Read More »
You may think of coupons as things you clip and use for 50 cents off a bottle of Tide at the grocery or a two-for-one on boxes of Twinkies. But you should consider placing coupons/offers on your practice’s Facebook page, particularly now that we’re in the New Year and many of your clients have resolutions
Putting a “Coupon” on Facebook Read More »
There can be debate about the relative merits of Facebook. Is it simply a way for people to, in effect, brag about their lives? Does it make people depressed, feeling as if their lives don’t measure up to those of their “friends?” In the election, was Facebook the way millions of people spread false new
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