Digital Marketing

Importance of Patient Education

Patient education is a valuable tool for doctors looking to improve their search engine ranking. Patient education pages and videos on a practice’s website can also help validate personal referrals to your practice from colleagues and existing patients. Patient education pages and videos can reinforce things patients learned during a consultation or answer questions they […]

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The Foundation of a Multi-Million Dollar Practice? Patients(ce)

by Jennifer Deal MPPM & Charles Simpson, MBA Managing a cosmetic surgery practice can be an exciting but chaotic challenge. Each day, empowered patients present cosmetic surgery practices with a variety of challenges, expectations, and opportunities. Your patients (and your colleagues) push you to be the best. Yet if you were to take a step

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What You Need To Market Your Medical Practice in 2014

The beginning of a new year brings renewed opportunity for doctors to connect with patients. Since different marketing strategies work for different doctors, there is really no “right” or “wrong” way of reaching patients. However, in 2014, there are certain elements that are necessary for successfully marketing a medical practice. Let’s take a closer look at

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