Patient education is a valuable tool for doctors looking to improve their search engine ranking. Patient education pages and videos on a practice’s website can also help validate personal referrals to your practice from colleagues and existing patients. Patient education pages and videos can reinforce things patients learned during a consultation or answer questions they […]
Importance of Patient Education Read More »
The Internet never sleeps, but do you know how much data is uploaded, shared and tweeted in just minute? The numbers may surprise you… Online information platform Domo created the below infographic to demonstrate just how much data is created by common web services every 60 seconds. Here are some of the figures of what
Data Never Sleeps Infographic: What Happens Online in One Minute Read More »
Do older adults make up a large portion of your patient base? Perhaps you’ve been reluctant to invest in an online marketing strategy because you think your patients seek information offline. Well, recent studies suggest you may want to reconsider! A 2013 Pew Internet report found that although online seniors are less likely than other
Seniors’ Internet Use Is Drastically on the Rise Read More »
Twenty-something year old adults (“millennials”) can be a tough crowd to reach. They were raised with the Internet, and are now totally dependent on technology for their daily needs, including finding a doctor for themselves or their family. Unlike previous generations, who relied on either a phone book or word-of-mouth to find a doctor, millennial
Millennials and Healthcare: How to Reach Them Read More »
by Jennifer Deal MPPM & Charles Simpson, MBA Managing a cosmetic surgery practice can be an exciting but chaotic challenge. Each day, empowered patients present cosmetic surgery practices with a variety of challenges, expectations, and opportunities. Your patients (and your colleagues) push you to be the best. Yet if you were to take a step
The Foundation of a Multi-Million Dollar Practice? Patients(ce) Read More »
The beginning of a new year brings renewed opportunity for doctors to connect with patients. Since different marketing strategies work for different doctors, there is really no “right” or “wrong” way of reaching patients. However, in 2014, there are certain elements that are necessary for successfully marketing a medical practice. Let’s take a closer look at
What You Need To Market Your Medical Practice in 2014 Read More »
We are living in the ultimate age of information. Today, almost everyone stringently researches products and services before they pay for them, and that includes their medical and cosmetic needs. You can be sure that patients will look for websites, reviews, and any other educational materials they can get their hands on before choosing a
The Informed Patient Read More »
While it is always important to bring in new business to your practice, it is also important not to forget the patients you already have. After all, these patients already know who you are and what your practice has to offer. Plus, existing patients will likely tell others about the experience they had, which will
How to Reach Your Existing Patients Read More »
Engaging with a younger generation of patients has become crucial for the success of any medical practice or office. Young adults who were born in the early 1980s (commonly called “millennials”, or “Generation Y”) are now becoming parents and turning to the internet to research medical care for their family. Millennial women remain particularly important
Engaging with Millennial Women Online Read More »
Finding the right online audience can be a challenge. If you’re directing your social media channels or website toward the wrong audience (or worse, no specific audience at all), it won’t matter how many great Facebook posts you have, or how many brilliant tweets you’ve composed on Twitter. Finding an audience will help your practice
Finding Your Online Audience Read More »
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