Return on investment (ROI) and conversion rates are important business metrics applied to marketing strategies to determine the effectiveness of certain activities. However, calculating ROI and conversion rate only shows half the picture. ROI and conversion rates don’t take branding and micro conversions into account. Micro conversions are the small steps people take along the purchasing […]
Understanding Economic Value Read More »
The following blog post was written by MyAdvice’s Director of Visibility Services, Elle Wheeler. Elle manages the visibility strategy for ImplantInfo, LipoSite and FaceForum, as well as all of the local and national clients we work with. Analyzing web metrics is key in understanding the impact of online visibly on your business. The most common
Web Analytics: Effective Reporting Read More »
We are pleased to introduce our new MedNEWS contributor, Anne M. Dunne. Anne is the Director of Healthcare Consulting at Grassi & Co, a full-service tax, accounting, and business advisory firm headquartered in Jericho, NY with offices in Manhattan, NY. Anne will be contributing to MedNEWS bi-weekly and will discuss issues related to practice management.
Practice Management Column: Benchmarking Your Practice’s Performance Read More »
Do older adults make up a large portion of your patient base? Perhaps you’ve been reluctant to invest in an online marketing strategy because you think your patients seek information offline. Well, recent studies suggest you may want to reconsider! Pew Internet Reports… 53% of U.S. adults 65+ use the Internet to look for information
More Seniors Turn to the Internet for Information Read More »
The Internet is becoming more and more social – we go online to connect with friends, colleagues, businesses, and brands. The purchasing process is completely different in today’s socially driven world. Good businesses are in front of their customers during every step of the purchasing cycle. Great businesses work to fill the search engines with
Don’t Make a $300K Mistake Read More »
Want more email subscribers? How about more Facebook “likes?” According to eMarketer, a recent study done by Chadwick Martin Bailey found receiving discounts and offers to be the top motivation for consumers engaging with brands via email and Facebook. Consider Running Special Offers at your Practice Providing patients and potential patients with special offers and
Discounts and Offers Drive Online Participation Read More »
The internet offers businesses of all sizes the opportunity to connect with their customers in a whole new way. In older forms of advertising like television, companies interrupt their audience. Do you ever fast forward through commercials thanks to DVR? Internet marketing activities are different; your customers are looking for you and your products at
What is Online Visibility? Read More »
Online and traditional marketing both offer benefits. When successfully combined, your marketing dollars can go much further. Internet capable devices are more mobile today than ever. If a person sees your TV ad their computer, their iPad or mobile phone is probably within arms reach. In fact research shows that one of the most frequent
How to integrate Online and Offline Marketing Read More »
It’s time to start thinking about where you’re spending your practice’s marketing dollars! Studies show a significant shift in consumer trust in advertising, a result of social media and consumer-generated information becoming the new “go-to” for product and service information. If your practice’s advertising focus is strictly on more traditional forms of media, it’s time
Online & Social Advertising Are On the Rise! What Does it Mean for Your Practice? Read More »
Social media and blogs open up the opportunity for a very different type of marketing that can help give your practice more exposure. Instead of simply relying upon direct marketing and promotions to draw in new clients, you can connect with them on a more personal level by providing them with helpful information. You don’t
How Simple Education Helps Market Your Practice Read More »
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