Do older adults make up a large portion of your patient base? Perhaps you’ve been reluctant to invest in an online marketing strategy because you think your patients seek information offline.
Well, recent studies suggest you may want to reconsider!
A 2013 Pew Internet report found that although online seniors are less likely than other age groups to use social networking sites, adoption rates for those 65 and older have tripled in the last four years. That’s a massive increase for one age group.
Pew research also found that:
- 53% of U.S. adults 65+ use the Internet to look for information
- 70% use the Internet daily
- 34% of U.S. adult Internet users 65+ use social networks
- 86% of U.S. adults Internet users 65+ use email
- 48% use email daily
Additionally, for the most part, the amount of older adults using the Internet and participating in social networking has steadily increased over the past 10 years, and has rapidly increased over the past year.
With the number of seniors searching the web on the rise, it’s a great time to start boosting your web presence. Internet marketing strategies allow you to target web users by specific age group, geographic region and online behavior. Contact an MyAdvice Representative to discuss furthering your online presence.
MyAdvice Can Handle It for You
Too busy to manage your social media accounts? Let MyAdvice help! We can plan an organized and effective social media strategy to get potential clients interested in your services! Contact an MyAdvice Representative to learn more.