The importance of marketing online cannot be emphasized enough. With more and more people looking to the internet for answers to all their needs, including doctors that can treat their health issues, it is absolutely essential for you to ensure that your medical practice is marketed the right way. Do’s and Don’ts for Marketing Your […]
Marketing Your Services Online Read More »
Successful online marketing doesn’t happen overnight. In fact, it’s difficult to know when you’ve crossed the finish line if you haven’t set a goal. Today, businesses are expected to do more than run an advertisement in the local paper to market their business. Running an ad in the local paper may be the least effective
10 Marketing Tips for Your Medical Practice Read More »
For many medical professionals, marketing jargon is as confusing as medical jargon is to marketers! During a consultation with a marketing company, representatives may talk you in circles about link building, Google Analytics, SEO, SEM, SMM, CTR, CMS, PPC, the acronyms seem endless. But what do they all mean? To follow is a brief explanation
Important Online Marketing Terms Read More »
If you are a doctor with an active social media presence, chances are you’re already active on major social media websites, such as Facebook, Twitter, or Google+. However, if you really want to expand your online presence, consider implementing a website like the microblogging platform Tumblr into your practice’s marketing efforts. Tumblr is a useful
Can Tumblr Benefit My Medical Practice? Read More »
Patient education is a valuable tool for doctors looking to improve their search engine ranking. Patient education pages and videos on a practice’s website can also help validate personal referrals to your practice from colleagues and existing patients. Patient education pages and videos can reinforce things patients learned during a consultation or answer questions they
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Do older adults make up a large portion of your patient base? Perhaps you’ve been reluctant to invest in an online marketing strategy because you think your patients seek information offline. Well, recent studies suggest you may want to reconsider! A 2013 Pew Internet report found that although online seniors are less likely than other
Seniors’ Internet Use Is Drastically on the Rise Read More »
Twenty-something year old adults (“millennials”) can be a tough crowd to reach. They were raised with the Internet, and are now totally dependent on technology for their daily needs, including finding a doctor for themselves or their family. Unlike previous generations, who relied on either a phone book or word-of-mouth to find a doctor, millennial
Millennials and Healthcare: How to Reach Them Read More »
by Jennifer Deal MPPM & Charles Simpson, MBA Managing a cosmetic surgery practice can be an exciting but chaotic challenge. Each day, empowered patients present cosmetic surgery practices with a variety of challenges, expectations, and opportunities. Your patients (and your colleagues) push you to be the best. Yet if you were to take a step
The Foundation of a Multi-Million Dollar Practice? Patients(ce) Read More »
Engaging with a younger generation of patients has become crucial for the success of any medical practice or office. Young adults who were born in the early 1980s (commonly called “millennials”, or “Generation Y”) are now becoming parents and turning to the internet to research medical care for their family. Millennial women remain particularly important
Engaging with Millennial Women Online Read More »
Finding the right online audience can be a challenge. If you’re directing your social media channels or website toward the wrong audience (or worse, no specific audience at all), it won’t matter how many great Facebook posts you have, or how many brilliant tweets you’ve composed on Twitter. Finding an audience will help your practice
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