Using social media to interact with patients will certainly drive traffic to your site, but have you ever thought about how social media can help your patients? Here are a few examples of ways doctors and hospitals can use social media to engage, inspire and even motivate patients. Engage: Mayo Clinic engaged a number of […]
Social MD: The Many Benefits of Having a Social Media Page Read More »
Your practice now has its social media accounts set up, you’re making frequent updates and the number of fans and followers is on the rise. How can you keep up that momentum and make sure that that number continues to grow? Engaging with your clients, whether it’s via your Facebook or Google+ account, will keep
Ways to Engage Your Clients via Social Media Read More »
It’s that time again. Google has released another update to it’s search ranking algorithm. This time it’s called Hummingbird. Before you cringe and despair over the possibility of your site getting hit with search ranking penalties, take a deep breath. If you’ve been putting out quality content and playing it safe with your SEO, you
Keeping up with Google: The Hummingbird Update Read More »
For some doctors social media is very new. If you’ve never experienced Facebook with a personal page before it may be difficult to navigate a business page without that point of reference. Even if Facebook doesn’t interest you in the private realm, it is a necessary part of any doctor’s online presence. The name of
Business Etiquette for Your Practice’s Facebook Page Read More »
Social media sites like Twitter and Instagram are constantly evolving and tweaking their settings in the hopes of attracting new users and creating a better experience for their current user base. Facebook, for example, is famous for frequently changing up its features and privacy settings. While many are annoyed by these seemingly constant adjustments, others
A Guide to Using the Latest Social Media Changes to Your Advantage Read More »
Your business’ online presence goes a long way toward building its reputation and influencing how your customers view your practice. The more involved you are in updating and interacting on your social media accounts, the higher your Klout score. Klout ranks your social media standing on a scale of 1 to 100, with your number
How to Raise Your Klout Score Read More »
Choosing the right keywords is an essential component of effective search engine optimization (SEO). When someone uses a search engine, they type in a few words that describe what they’re looking for. For example, if a patient types in “Plastic Surgeons, Long Island,” those are the keywords. The search engine will then supply you with
The Importance of SEO Keywords Read More »
If you’re a doctor or practice with a website, chances are that if you get this newsletter you most certainly fit that category, you may be asking yourself, or your SEO company, how does Google’s new algorithm change affect me? Google’s latest algorithm update named “Hummingbird,” is the search engine giant’s next step in streamlining
How Does Google’s Newest Algorithm Update Affect Me? Read More »
Joining the ranks of social media giants like Facebook and Twitter, both Pinterest and Instagram have announced that they will soon be unveiling ads. Users will begin to see promoted content in their feeds from brands they don’t follow, which can give you an opportunity to promote your practice to a new, social media-savvy audience.
Pinterest and Instagram Now Embracing Ads Read More »
As the medical field changes, more doctors are beginning to introduce mobile medical apps into their daily practice. These apps are designed with the purpose of making doctors more efficient, and to help patients gain greater insight into their medical care. Here are some of the most popular medical mobile apps doctors are using today.
Top Mobile Apps For Doctors Read More »
