With 2013 coming to a close and 2014 quickly approaching, it is a vital time for reflection and resolutions. Looking back at the year’s most prominent social media patterns can help your practice figure out how to better ensure that it reaches its patients and asserts its presence online. Let’s take a look at some […]
Top 2013 Social Media Trends and What They Mean For You Read More »
In today’s competitive healthcare field, every practice looks for ways to stand out. One of the best ways for a doctor to make his or her practice stand out is to have an effective online marketing plan. An effective online marketing plan should always include Search Engine Optimization (better known as “SEO”). Free SEO Checklist
SEO Tips for Doctors Read More »
Mastering social media can be tricky business. While social media may not be easy, it is certainly a good way for a practice to get its name out there for patients. However, there are certain dos and don’ts of social media. Here are some common social media “faux pas” to avoid in the future: Not
Social Media ‘Faux Pas’ You Should Avoid Read More »
Utilizing your social media accounts to post and tweet your practice’s blog posts will drive traffic to your site, but you may be overlooking a great opportunity to get more visitors if you don’t have a professional Pinterest account. Read on to find out how the content sharing service can help increase your site’s online
Pinterest: A Surprising Way to Get More Visitors Read More »
With the world of healthcare constantly changing, doctors are making patient care a top priority. One of the best ways for doctors to do this is to reach patients is through the internet. According to Texas-based medical software reviewer, Software Advice, patients from around the country are turning to the internet to find information about their
Patients and the Online Review Read More »
For medical professionals who are working toward increasing their online presence, making their website mobile-friendly is a great way to grow awareness of their practice and substantially increase their site’s visibility. According to a recent Pew survey, 44 percent of patients look up their physicians online. Additionally, one in five patients uses online physician-rating sites.
Why You Should Make Your Site Mobile-Friendly Read More »
In just a few short years, the microblogging website Twitter has become an invaluable communication tool for millions of daily users. Twitter has also become a key tool for marketers, who use the social media site to drive traffic to their website- and by extension, to their business. While many find it difficult to put
Making the Most Out of Your Twitter Presence Read More »
Engaging with a younger generation of patients has become crucial for the success of any medical practice or office. Young adults who were born in the early 1980s (commonly called “millennials”, or “Generation Y”) are now becoming parents and turning to the internet to research medical care for their family. Millennial women remain particularly important
Engaging with Millennial Women Online Read More »
Finding the right online audience can be a challenge. If you’re directing your social media channels or website toward the wrong audience (or worse, no specific audience at all), it won’t matter how many great Facebook posts you have, or how many brilliant tweets you’ve composed on Twitter. Finding an audience will help your practice
Finding Your Online Audience Read More »
Setting up social media accounts is a great way to promote your medical practice and develop a web presence, but if you’re looking to expand your online reach and interact with patients and customers in a more in-depth way, blogging is the solution. Whether it’s set up as a section on your practice’s professional website
Write On: Reach More Customers Through Blogging Read More »
