When mobile internet browsing first came on the scene web designers and developers would build a separate mobile website. The mobile versions generally live on a subdomain (m.website.com) or in a sub folder (website.com/mobile). Generally, a mobile site will include individual parameters to fit most of the mobile platforms including Android, iPhone and Blackberry. Mobile […]
Google Says Don’t Waste Money on a Mobile Website Read More »
Want to attract more patients on Facebook? Share “Offers” they can’t refuse! The new Facebook Offers feature is a FREE self-serve product that allows local businesses to create coupons, share them on their Timeline’s and allow offers to be claimed, redeemed and shared by customers! In addition, each time your offer is claimed by a
Attract More Patients Today with Facebook’s New Offer Feature! Read More »
A recent study by Return Path suggests by the end of 2012, more people will open and read emails on mobiles devices than on desktop computers. More Mobile Email Stats: • 88% of people check their email on their mobile phone daily • Weekends are most popular for checking email on mobile devices • 63%
Are Your Emails Optimized for Mobile Viewers? Read More »
The internet offers businesses of all sizes the opportunity to connect with their customers in a whole new way. In older forms of advertising like television, companies interrupt their audience. Do you ever fast forward through commercials thanks to DVR? Internet marketing activities are different; your customers are looking for you and your products at
What is Online Visibility? Read More »
A recent study by the Journal of Healthcare Management looked at what makes an effective medical website and how consumers rate the sites of some of the country’s hospitals and health groups. According to a report from American Medical News, the study suggests that hospitals and practices should hold a higher value on patients when
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So your practice is on Facebook, now what? With flooded newsfeeds, you may find it difficult to engage patients with your daily posts. Check out these tips from Open Forum. Add images to posts. Posts with images receive interaction rates 39% higher than average. Keep your posts short and sweet. Posts with 80 characters or
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As the importance and influence of online patient reviews continues to grow, boosting your online reputation becomes crucial. Encouraging positive patient reviews, especially to your practice’s Google Places listing, can make a huge difference for your online presence. Claiming your Google Places listing is the first step toward maximizing your practice’s visibility on the web,
5 Ways to Get More Google Places Reviews for Your Practice Read More »
Blog posts with images tend to get more views, shares and engagement from readers. But, unless you purchase stock photos, create your own graphics or take pictures yourself, you may find it hard to find free, quality images that can be used without penalty. Looking to beautify your blog with pictures? Here are 5 free
5 Free Photo Websites to Beautify your Blog Read More »
Whether or not you’re a part of the conversation, Internet users are talking about you, your practice and the services you provide. Patients are not only actively seeking out health information on the web, but also interacting with others about health procedures, treatments and most importantly, healthcare providers. Taking the initiative to join the conversation
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Potential patients are using search engines to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click advertising, is a form of Internet marketing that promotes
What Search Engine Marketing (SEM) Can Do for Your Medical Practice Read More »