Want to attract more patients on Facebook? Share “Offers” they can’t refuse! The new Facebook Offers feature is a FREE self-serve product that allows local businesses to create coupons, share them on their Timeline’s and allow offers to be claimed, redeemed and shared by customers!
In addition, each time your offer is claimed by a Facebook user, it will be shared in their newsfeed, putting your offer in front of potentially hundreds more users.
How do I create a Facebook Offer?
First, visit your practice’s Facebook page. At the top of your timeline, where you post status updates, choose the option to create an offer.
You’ll be prompted to upload a thumbnail image (90 x 90 px) and write a headline in 90 characters or less. You’ll also be asked to choose a limit for the number of claims, an expiration date and add terms and conditions.
Click preview to view your Offer, and when you’re ready, post it and watch your coupon get claimed!
How can a patient redeem my Offer?
Each time a potential patient claims your offer, an email will be sent to them. When they come to your location, they can redeem your offer by showing the email in printed form or on their mobile phone.
How much does it cost?
It’s free of charge! But, if you want to promote your Offer outside of your network, consider running a Facebook ad or sponsored story that will target potential patients in your area.
Who will see my Offer?
As of now, the only way to control who views your Offer is by language and location. Choose countries and languages and when Facebook users of those demographics visit your page, they’ll see your offer.
Also note, offers are not limited to only those who “like” your page.
Tips for Designing a Successful Facebook Offer
Keep it Simple- Make sure your headline and terms & conditions are straightforward. If patients are confused, they may not claim your Offer.
Chose an Appealing Image- Choose an image that demonstrates your offer and make sure it’s clear when viewed at thumbnail size.
Make Discounts Significant- Make an Offer your patients can’t refuse. A few good examples:
- “$100 Off Teeth Whitening!”
- “20% Off Botox®!”
- “Buy One Skincare Product, Get One Free!”
Pin and promote! Pin your Offer to the top of your Facebook page for the best visibility. Also consider a Facebook ad campaign to get your promotion in front of more potential patients in your area.
Track Success- Facebook Offers provide you information on how many people claimed your offer. But also be sure to track how many patients redeem that offer in person! Keep your staff aware of offers as well.
For more information about Facebook Offers, visit Facebook’s Help Center.
Create Your Offer Today
Creating your Offer is a free and simple way to draw in more business. Start today and watch your business grow!
Still Not on Social Media?
Now is the time! Let MyAdvice launch and manage your social media campaign. We’ll plan and execute a cohesive social media strategy for your practice and get potential patients talking! Contact an MyAdvice Representative to learn more.
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