As consumers turn to smartphones for answers to their most pressing health questions and mobile apps to monitor their health at home, we wonder how the recent explosion of mobile technology affects the healthcare industry. Float Mobile Learning shared an infographic with some great statistics and facts about the impact of mobile health on both […]
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Online and traditional marketing both offer benefits. When successfully combined, your marketing dollars can go much further. Internet capable devices are more mobile today than ever. If a person sees your TV ad their computer, their iPad or mobile phone is probably within arms reach. In fact research shows that one of the most frequent
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Today, establishing trust on the web is crucially important, as patients almost always check online for information about you, your practice and your services before scheduling an appointment. And, launching a blog can do wonders for your online credibility. By sharing fresh, up-to-date information, you’re likely to gain an upper hand and establish trust on
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Given the rising popularity of the iPhone, iPad and other tablets among US physicians, medical and health-related apps are becoming increasingly common and valuable. From apps that aid physicians in diagnosing conditions to apps that help run your medical practice, if you’re ever in need of assistance, rest assured, there’s definitely “an app for that!”
Top 5 Most Useful iPad Apps for Physicians Read More »
An article by Marketing Land shared research that shows medical and health are among the top categories being searched by smartphone and mobile web users. Top Searched Categories by Mobile Users Category Search Trends – xAd Q4 2011 Report Your patients are going mobile In addition, the Pew Internet Project released new information last month
Medical & Health Among Top Categories Being Searched on Smartphones Read More »
Are you experiencing social media overload? With social networks growing and changing, it is hard to keep up! We found this great resource from Column Five Media that may help you decide which social networks will be most useful for your medical practice, and the steps to take once you’ve decided. Getting Started on Social
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Last year, Google released a research study offering proof that organic and paid search results work together. (“Organic search results” means a listing appears because it’s relevant to given search terms, while “paid search results” are advertisements, such as pay-per-click ads.) Concluding that companies who did away with pay-per-click ads would suffer an 89% drop
Google Says Paid Ads Increase Clicks by 50% or Higher Read More »
The success of any social media campaign can be summed up in one word: engagement. An engaging post will generate conversation, is more likely to be shared and can open your social network to more viewers—and potential patients! Here are our 5 favorite ways to engage patients with social media: 1. Host a contest: Hosting
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Earlier this month, Facebook unveiled their new “Timeline” for pages. While this may have you worried about you practice’s Facebook page, breathe easy! These changes are actually good. Timeline for pages offers more tools and functions to better brand and tell the story of your practice. Tomorrow, Facebook will automatically upgrade your page to include
8 Facebook “Timeline” Features That Could Benefit Your Practice Read More »
Earlier this month, we posted a two-part blog series about Pinterest. We explained what Pinterest is and why it’s becoming a leading social network. We also shared tips and best practices for using Pinterest in the healthcare industry. What we didn’t explain is why Pinterest is so addictive! So, why is Pinterest so addictive? Pinterest’s
Why is Pinterest so Addictive? Read More »