Let’s face it—most patients turn to Google and other search engines to find healthcare providers and specialists. It’s no secret that focusing on enhancing your local Search Engine Optimization (SEO) is essential to reach local patients. But since the integration of Google Places and Google+, to create Google+ Local, experts say focusing on both social […]
The Future of Social & Local Search Results Read More »
A recent survey by Accenture suggests that while 90% patients embrace self-service online options, 85% are not willing to sacrifice personal communication with their healthcare providers. The survey also found that: 83 percent want to access personal medical information online. 72 percent want to book, change or cancel appointments online. 72 percent want to request
Most Patients Want to Use Technology to Manage Their Healthcare Read More »
Looking for more Facebook action? Want to get more potential patients liking, sharing and commenting on your posts? According to Mashable, social media data expert Dan Zarrella tracked and analyzed over 1.3 million posts from 10,000 popular Facebook pages, to find out which posts get the most feedback, from post type and length to time
Getting more Likes, Shares and Comments on Facebook Read More »
If local moms represent a large portion of your target audience, it may be time to consider going social. According to a study by eMarketer, approximately 82% of mom Internet users will be on a social network in 2012. In addition, moms are more likely than the general population to “like” brands on Facebook! Which
Marketing to Moms? You May Want to Read This! Read More »
Did you ever wonder just how a Google search works? Why after typing just a few letters, Google seems to know you’re looking for? Or, perhaps more relevant to your practice, what makes certain results appear before others? Rest assured, Google has the answer once again! In a recent Infographic, Google takes us through the
INFOGRAPHIC: How a Google Search Works and What This Means for SEO Read More »
Let’s face it: Facebook isn’t going anywhere. With nearly 900 million monthly users, 3.2 billion “likes” and comments per day and close to 42 million business Pages, it’s safe to say that Facebook offers a huge opportunity to market your practice. One of the reasons Facebook has been such a success story is because at
Is a Facebook Advertising Campaign Right for Your Practice? Read More »
Want to stay informed on news related to your industry, interests and location? Twitter announced yesterday the roll out of tailored Trends, helping you discover more relevant news and information based on the people you follow and your geographic region. Stay informed on healthcare news, updated on stories related to your specialty, and find out
New Tailored Twitter Trends Help Keep You Posted Read More »
Have you jumped on the Pinterest bandwagon yet? If not, you should know it’s third most popular social network in the U.S. and is visited by more than 18 million people monthly! In addition, Pinterest has the potential to further your practice’s online marketing and Search Engine Optimization (SEO) efforts. Want to learn how to
The 10 Commandments of Using Pinterest for Business Read More »
Have you ever considered serving patients via social media sites like Facebook, Twitter and Google+? If the thought hadn’t crossed your mind, it’s time to start thinking social! A recent whitepaper released by thinkJar and Sword Ciboodle, titled “We Are Social: The State of Social Customer Service,” identified the top 5 benefits of social customer
Top Five Benefits of Social Customer Service Read More »
Post more consistently, reach more fans and gain more overall control of your Facebook Page! That’s exactly what you’ll be able to do now that Facebook has released several exciting new features. Here are a few ways Facebook just made your job much easier. New Facebook Features Page Admin Roles- With new Page Admin Roles,
Check It Out! Facebook Page Management Just Got a Whole Lot Easier! Read More »