Page 88 – MyAdvice

The Doctor Will Skype you Now! How Video Chat Services are Changing Healthcare

Skype is known by most as a way to keep in touch with friends, family and co-workers. But health professionals are using Skype a bit differently! By using Skype to consult with patients and other healthcare professionals, healthcare communication has certainly been enhanced in many ways. Uses For Skype in Healthcare Here are a few […]

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Latest Developments in SEO

Search Engine Optimization

Search engines are constantly updating their search algorithms to combat web spam and provide better results for users. It is therefore very important to adjust web marketing strategies to reflect current algorithm changes. Google is the industry leader in search technology and is the search engine to follow. Google made two huge algorithm changes in 2012:

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5 Tips for Creating Effective PPC Ads for your Healthcare Practice

Search Engine Marketing

Pay-per-click (PPC) ads are quite possibly the most powerful and cost-effective way to send targeted and high-quality traffic to your website. By reaching patients in your area that are already searching for your procedures and conditions treated, your ads are more likely to convert visitors to patients than any other type of Internet marketing. But

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The 6 Linking Mistakes You Didn’t Know You Were Making

Search Engine Optimization

#1 Judging a Site’s Authority by PageRank Alone Good link building strategies aim to get links from a diverse array of websites, but, as with most things in life, all websites are not created equal. How do you judge a good website? The answer is authority. PageRank is a popular metric used to judge a

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Tips on Creating a Blog that Helps Your Business Grow

Blogging

Creating a company blog is an important step toward online branding and marketing. Blogs are a great tool for interacting with your audience, introducing your company, and making your website more search engine friendly. There are tips, tricks, and etiquette one must follow when blogging. The most important secret to a successful blog is passion

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More Seniors Turn to the Internet for Information

Digital Marketing

Do older adults make up a large portion of your patient base? Perhaps you’ve been reluctant to invest in an online marketing strategy because you think your patients seek information offline. Well, recent studies suggest you may want to reconsider! Pew Internet Reports… 53% of U.S. adults 65+ use the Internet to look for information

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Women Turn to Blogs Over Social Networks for Purchase Influence

Blogging

Recent data from BlogHer suggests that while the majority of women trust social networks, such as Facebook, Twitter and Pinterest, more turn to blogs for purchase decisions. Blogs also take the lead for women seeking product information and general advice. Check out the infographic below for more interesting data. Use Blogs to Reach Patients Launching

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