Why Do Click-Through-Rates Matter? Because they can lead to better ad placement and lower cost per lead! Click-through-rate (CTR) represents the number of clicks an ad receives divided by the number of times an ad is seen. (In industry jargon, the total number of times an ad is seen is called total ad “impressions.”). CTR […]
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Blogging has many benefits for medical practice websites. Blogging can help improve a site’s rank on search engines (SEO) by forcing search engines to re-index the website on a regular basis every time new content is added to the page. Medical blogging can also help improve health care literacy among patients because blogs are often
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A recently released survey produced by Software Advice™ found that patients are referencing online reviews when selecting healthcare providers. This trend is on the rise, and illustrates how important it is for medical practices to establish a positive online presence. The survey noted that from 2013 to 2014, the number of patients using online reviews
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For as long as SEO has been around keyword ranks have been drilled into our heads as the best way to measure the success of your campaign. This needs to stop and it needs to stop now. Here are a few reasons why. Warning: This may sting a little. There is no such thing as
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A physician can have the best medical practice website on the World Wide Web, but if it isn’t properly marketed, web users will never see it. There are some measures a medical practice can take in order to increase their website’s online visibility, such as search engine optimization (SEO), search engine marketing (SEM) through pay-per-click
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It’s not secret that blogs are a powerful marketing tool, particularly in the medical field. Not only do they help to increase visibility, they also establish the author as a trusted source of information. While blogging may be the last task on the mind of a busy physician, the fool-proof tips prove that creating a
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The language used by healthcare professionals is often difficult for the average person to understand. According the National Center for Education Statistics (NCES), only ten percent of adults have the skills needed to use health care information provided at health care facilities, retail outlets and the media. This means that diagnoses and treatment instructions are not
What Does Your Medical Practice Do To Improve Health Literacy? Read More »
Many healthcare providers are weary of engaging with social media. However, when it comes to social media marketing for your medical practice, Twitter can influence your practice’s brand. By increasing your online presence, existing and potential patients will perceive you as a better doctor. To follow are three ways Twitter can positively influence your brand.
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Doctors often rely on word-of-mouth, insurance and hospital affiliations for patient recommendations. However, the stakes are high among healthcare providers to acquire new patients. Private practices can benefit greatly from investing in a medical marketing campaign. Online marketing for medical practices can greatly increase the amount of new patients you’re treating each day. To follow
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Several weeks ago, Google rolled out an updated version of its Penguin algorithm, dubbed Penguin 3.0. As with previous iterations, this latest edition also aims to demote the rankings of websites with poor-quality backlinks. Unlike the Panda update, which tends to be regional, Penguin is a worldwide update and is still in progress nearly one
Google News: Penguin 3.0 Still in Progress Read More »