Marketing is indispensable for any industry and the healthcare industry is no exception. Whether you are a big hospital or a doctor running a small practice of your own, and irrespective of the field of medicine that you practice, having and implementing a good marketing plan will help your practice (or hospital) to grow. What […]
Five Tips for Healthcare Marketing Plan Read More »
Now that we’ve given you the scoop about pay-per-click, let’s delve into some details about what to expect from the PPC process. Regrettably, it’s not as easy as clicking the Google “Promote” button and inputting your business and website information. (Hint: There is no Google “Promote” button.) It takes some time and effort from your
PPC 102: What to Expect from Your PPC Campaign Read More »
If you’ve been building a digital marketing strategy that’s running smoothly so far, it might be time to consider a pay-per-click campaign. PPC is the quickest way to boost conversions and return on investment for your business. Essentially, it’s the kick in the pants your overall strategy needs to get ahead of your competition, even
PPC 101: What is PPC? Read More »
Have you read your comments in the past and wished that there was a better way to communicate with individual customers via Facebook? Now you’ve got options! Facebook recently made some changes to how Business Pages interact with their followers. While before you were subject to responding in the format that your customer initiated contact
Facebook Adds Private Messaging for Business Pages Read More »
Over the last few years, Healthcare Digital Marketing has become pivotal to the success of practices. While it was possible earlier to do without healthcare online marketing and opt for more traditional methods, today, however, it has become almost indispensable. This is because an ever-increasing number of people are not only becoming active online but
Role of Digital Marketing in Healthcare Industry Read More »
Have you ever had something interesting happen at your office that you wish you could share with your patients? You can… and you should! The world needs to see your dog when he works as your medical assistant, a little sibling who gets into the retainer case drawer, and the prank you play on your
Now’s the Time to Post Videos Read More »
In some ways, cosmetic surgeons have a tough time on social media. Your job entails improving patients’ self-esteem through cosmetic surgery, but those patients aren’t always likely to engage with your social media pages. We’ve suspected that this is the case for a while. But now we have data to prove it! RealSelf recently published
I’m A Cosmetic Surgeon. Why Don’t People “Like” Me? Read More »
We’re big believers that search engine ranking isn’t the best indicator of your website health. There are plenty of metrics that demonstrate quality traffic reaching your site that have nothing to do with ranking. But we understand that its tough to see your competitors’ websites above your own in the search results. To give you
Why Am I Not Ranking? Read More »
LinkedIn is a social networking site mainly used for professional networking; it is the world’s largest professional networking website and it grows larger every day. Yet, not many medical practitioners make use of it for varied reasons; for instance, they may feel that patients do not actually go to LinkedIn and look at a doctor’s
Why Medical Practitioners Should Use LinkedIn Read More »
This is why patients want doctors to have a website… Prolific advancements in technology make it easier for patients to learn about their doctors before setting foot inside the clinic. For physicians, this means it’s imperative to have a website available for your patients. For starters, having a website has inherent benefits and is your
This is Why Patients Want Doctors to Have a Website Read More »