In today’s age, when the world is becoming increasing digital and people are flocking to the internet to find any and all information, your website is, as far as people are concerned, an advertisement of your practice; it needs to draw them in. Considering that people spend just handfuls of seconds to determine whether or […]
Design Tips for Your Practice’s Website Read More »
Have you been considering a pay-per-click campaign for your premier service? Now’s the time to get it started! According to IgnitionOne’s Q2 report, paid search grew 22% since last quarter. It’s the third quarter in a row that paid search saw growth in the double digits. What’s even better, click-through-rates increased by 35%. Whoa! What
Boost Your Visibility with PPC! Read More »
As with every other industry, medical professionals need to employ the Internet in order to remain competitive and to engage consumers of medical services. Before the web became so popular, patients often knew little about their doctor prior to their first visit. They depended upon referrals, whether or not a medical professional was part of
3 Critical Medical Marketing Strategies Read More »
Having brand visibility lets patients know that your facility exists and can help to serve their needs. By actively marketing your medical practice’s brand you will draw more patients into your practice. In order to increase your brand visibility, you need to raise awareness about you, the services you offer and information about your medical practice. Making your
5 Things To Know About Brand Visibility Read More »
As you’ve probably noticed (and read on our blog), Facebook posts from Business Pages have become harder and harder to organically appear in customer News Feeds. Facebook just announced that they’re giving businesses the opportunity to have their posts seen much more frequently… if your customers so desire. Facebook announced that users can prioritize friends
Facebook Allows Your Customers to Prioritize Your Posts Read More »
Establishing a social media presence is quite important for medical practitioners these days. People are becoming increasingly active on social media sites and not utilizing the opportunity it presents to promote your medical practice can see you losing out to your competitors. In addition, you also get to expand your professional network and to educate
Things to Be Wary of When Using Social Media Read More »
The Pew Internet Research Health Fact Sheet suggests that 72% of Internet users have looked online for health care information within the previous year. Instead of looking through the Yellow Pages, consumers turn to the web for more information, rankings, reviews and any other pertinent information about health care providers. With the impending value consumers
How Can Doctors Create a Strong, Online Medical Reputation? Read More »
When doctors use social media, they have to be cautious. It is easy, at times, to breach patient confidentiality. Many doctors may be very wary of using social media and may actually refuse to use it just to be on the safe side. However, doing so will mean giving up on an excellent channel to
How To Make the Most Effective Use of Social Media Read More »
Depending on your experience providing content for your customers, you may have a unique perspective on why you write, upload, post, or promote content in the first place. Perhaps you’ve only added content onto your website pages, you publish articles on your blog every week, or you’re constantly updating your Facebook business page. Most likely,
Social Media Versus SEO-Focused Content Marketing Read More »
As SEO experts, we hear customers ask this question all the time… How do I get to the top of search rankings? Yes – Ranking high can be an indicator of high website traffic. But it’s more important to evaluate the quality of the traffic, as targeted traffic is the only way to make your
6 Important SEO Metrics to Track Read More »