If the Internet has made it easy for physicians to stay informed about the latest advancements and events in the medical field, social media has given them the tools to collaborate with peers in their professional capacities. Whether it is information sharing or taking advice or guidance from more experienced colleagues or simply discussing common […]
Guidelines For Ethical Use Of Social Media For Physicians Read More »
Have you ever used a hashtag (#)? Believe it or not, hashtags have been around for almost eight years now (WOW!). But like many businesspeople, you may not know how to use a hashtag effectively. We’re here to give you some pointers on how to utilize a hashtag as a marketing tool. To start, let’s
Your cover photo is the most noticeable section on your Facebook or Google+ page. It’s one of the first photos that you upload, but it’s easily forgotten as a useful space to market your business. Luckily, uploading a cover photo is easy. A photo of your office or your staff will do. But why not
How to Pick a Stellar Cover Photo Read More »
MyAdvice is staying ahead of the curve in light of a few recent additions to Google My Business Listings. Google added six new photo fields to each My Business Listings profile and suggests that users upload at least three photos to each category. In an effort to constantly improve the user experience, Google is likely
Google Wants More Photos Read More »
When you hear the name Flo, who do you think of? If you thought of the spokesperson for Progressive Auto Insurance, you just proved the point our Social Media Team wants to make! Even if Flo didn’t come to your mind right away, you probably still know who we’re talking about. She’s quirky, bubbly, and
Pack Some Personality On Your Page Read More »
How to optimize your Facebook posts has been on the top of our minds lately. So we’re passing along some tips for how to post your deals without Facebook penalizing your Business Page for too many promotional posts. And we know that this will work… because the advice came right from Facebook! The key to
Using Storytelling to Sell Your Deal Read More »
The world of social media can sometimes be difficult to navigate, whether you’re a seasoned pro or someone who has just signed up for their first Facebook account. It can be especially tough to manage social media pages for your business, where any mistakes may have an impact on your reputation. To help you make
Common Social Media Mistakes and How to Avoid Them Read More »
Salesforce recently released their annual State of Marketing report, in which they surveyed over 5,000 marketers with the goal of understanding their marketing priorities in 2015. What they discovered is that 70% of marketers plan on increasing their social media advertising and marketing spending this year, making social media the top area for marketing spending
Is Social Media Part of Your Marketing Plan in 2015? Read More »
Twitter is arguably the most used and effective social media marketing platform available. However, if you’re not using it correctly, you’re not reaping all of the benefits Twitter can provide to your medical practice. One of the most important features of Twitter is the “retweet.” A retweet is when one of your followers, or someone
The Key to Success on Twitter: Please, Retweet Read More »
There were a number of changes in the world of social media this year, from major brands getting hacked to Instagram introducing ads and more. As 2014 comes to a close, we’re looking back at some of these events by exploring our most popular social media blogs of the year. For a busy medical practice,
Year in Review: Top Social Media Blogs of 2014 Read More »
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