Social media is an opportunity for practices of all sizes to find new patients and stay connected with their most loyal patients. But if you’re brand new to social media, it can be easy to get overwhelmed by the sheer amount of work required to achieve success. And how do you know if your social […]
How to Create A Healthcare Social Media Plan Read More »
Social media certainly has advantages for medical practices when it comes to branding and marketing to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance available, it’s easy for medical professionals to make seemingly small mistakes online, but these mistakes can have huge consequences. The
4 Tips for Avoiding HIPAA Violations on Social Media Read More »
Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in
Is Social Media Important for SEO? Read More »
It’s a question we frequently hear from our medical and legal clients: What exactly is the difference between a practice’s Facebook Business page and a personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence. Simply put, a Facebook Business page
Boosted posts and Facebook ads are paid social media advertising strategies with specific uses and opportunities for both short-term and long-term marketing goals. While they function very similarly in the sense that they are both ads that use a paid budget to reach segments of a target market, understanding the difference between the two types
Facebook Ads vs Boosted Posts: What’s The Difference (And Which Should I Use?) Read More »
Recently, we polled over 200 healthcare practices to find out how they’re managing their social media. We wanted to know who runs their accounts, how they’re feeling about their efforts as a whole, and what challenges and pain points they face. The results were overwhelming, yet encouraging: while most practices feel that they need help
If you have an updated website, you’re already well on your way to marketing success, but social media for doctors can be a great marketing strategy if done correctly. Curious about what social media can do for medical practices? Wondering if social media profiles for your business are worth the effort to maintain? We hear
3 Reasons Your Practice Needs Social Media Read More »
The holidays and social media go together like mistletoe and holly, like Donner and Blitzen, like eggnog and nutmeg. Since social media allows your medical practice to let your patients see a different, more casual, side of life in your office, it’s a great opportunity for creative, fun holiday content. And as we come into
Tips for Your Social Media Festivities Read More »
2020 is almost here, if you can believe that! What does the coming year hold in store for the world of social media marketing? Social media platforms have become so ubiquitous that it’s easy to forget just how new they really are in the grand scheme of things. Nevertheless, these channels are entering a new
Social Media Marketing in 2020: What to Expect Read More »
Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business. In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in
How To: Facebook & Instagram Live Video (May 2019) Read More »
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