So, it seems like you’re doing everything right. You’re tweeting and posting Facebook updates for your dental practice, but they never seem to gain any traction. You have fans, but none of them are commenting on or engaging with your posts. Wondering why you’re not seeing people talking? Well, it’s possible you’re not encouraging them […]
How to Use Social Media for Dental Practices Read More »
Social media is a valuable way to promote your brand, increase online visibility, and create deeper connections with your target audience. But lack of planning and tracking can make it a huge investment and time commitment. In order to get the most return on your investment and reduce the amount of work required of your
6 Tips to Promote Your Plastic Surgery Practice on Social Media Read More »
Social media is an opportunity for practices of all sizes to find new patients and stay connected with their most loyal patients. But if you’re brand new to social media, it can be easy to get overwhelmed by the sheer amount of work required to achieve success. And how do you know if your social
How to Create A Healthcare Social Media Plan Read More »
Social media certainly has advantages for medical practices when it comes to branding and marketing to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance available, it’s easy for medical professionals to make seemingly small mistakes online, but these mistakes can have huge consequences. The
4 Tips for Avoiding HIPAA Violations on Social Media Read More »
Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in
Is Social Media Important for SEO? Read More »
It’s a question we frequently hear from our medical and legal clients: What exactly is the difference between a practice’s Facebook Business page and a personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence. Simply put, a Facebook Business page
Boosted posts and Facebook ads are paid social media advertising strategies with specific uses and opportunities for both short-term and long-term marketing goals. While they function very similarly in the sense that they are both ads that use a paid budget to reach segments of a target market, understanding the difference between the two types
Facebook Ads vs Boosted Posts: What’s The Difference (And Which Should I Use?) Read More »
Recently, we polled over 200 healthcare practices to find out how they’re managing their social media. We wanted to know who runs their accounts, how they’re feeling about their efforts as a whole, and what challenges and pain points they face. The results were overwhelming, yet encouraging: while most practices feel that they need help
If you have an updated website, you’re already well on your way to marketing success, but social media for doctors can be a great marketing strategy if done correctly. Curious about what social media can do for medical practices? Wondering if social media profiles for your business are worth the effort to maintain? We hear
3 Reasons Your Practice Needs Social Media Read More »
The holidays and social media go together like mistletoe and holly, like Donner and Blitzen, like eggnog and nutmeg. Since social media allows your medical practice to let your patients see a different, more casual, side of life in your office, it’s a great opportunity for creative, fun holiday content. And as we come into
Tips for Your Social Media Festivities Read More »