If you have an updated website, you’re already well on your way to marketing success, but social media for doctors can be a great marketing strategy if done correctly. Curious about what social media can do for medical practices? Wondering if social media profiles for your business are worth the effort to maintain? We hear you. Here are three very compelling ways social media can benefit your healthcare practice.
It gives you access to new audiences.
Saying there are a lot of people using social media these days would be….a bit of an understatement. 82% of the US population used some form of social media in 2021, according to Statista, and that percentage gets higher every single year. It’s clear from the data that social media is not only here to stay, but continues to expand.
There are a few ways to go about finding your audience on social media, but the easiest way to get started is to understand your patients. What are their commonalities? These could be things like age, gender, education level, interests, or income levels. These descriptors will help you decide which things to post.
It fosters deeper relationships with patients and prospects.
Medical practices automatically have two audiences when they start utilizing social media: current patients and prospective patients. Social media not only connects your practice with new prospective patients, it also helps maintain relationships with current and past patients. After all, maintaining your current patient base is just as important as growing it. There’s a lot of talk about “branding” when it comes to social media, but the concept can be a bit hard to understand if you aren’t a marketer. Here’s the secret: a good brand is all about authenticity. It’s up to you to figure out what kind of social media community you want to build – from what you stand for to the content you publish, and all the way to how you interact with people on your profiles. Making your social media profiles an extension of the values you already operate by in your practice means your authenticity will shine through.
It levels the playing field between you and your competitors.
The beauty of social media? Your prospective patients are using the same platforms that you and your competition are. While paid social campaigns do exist, there are plenty of ways to use organic social media strategies to grow your audience and your business. Everyone from the largest company to the smallest consultant has the opportunity to build a following with social media. It’s truly a unique marketing medium in this regard: how often do you get access to 82% of the population for the same cost as your competitors?
Social media is daunting and can be incredibly time-consuming while you figure out which strategies work the best for you. Need a trusted partner to help you out? MyAdvice has been helping medical professionals with their social media for nearly 20 years. Visit our Social Power page to learn how we do it – and how we can help you!