Social Media

We’ve previously mentioned hashtags as a way to spread your message over social media platforms, but let’s take a more in-depth look at what a hashtag is, what it does and what it can do for your healthcare practice. First, for those unsure of what a hashtag is, here is Twitter’s official definition: “The # […]

Now that spring is finally here and the weather is slowly but surely beginning to warm up, it’s the perfect time to educate your patients on the importance of following a healthy diet and fitness plan. Whether your practice is in internal medicine, cardiovascular, pain medicine or other healthcare field, you may often find yourself

This week, Twitter launched a helpful new feature in its photo posting options. Now, users can post a collage of up to four photos in one tweet — which can be a useful visual tool when you have to cram insightful information about your practice into a 140 character-length tweet. Previously, Twitter only allowed users

Many companies and medical practices are now online, with their own professional sites and social media accounts. However, the tricky part is knowing how to efficiently run them. Dedicating time and effort into making sure that your social media posts are being handled correctly is vital to your online presence. Here are five tips for

Most businesses set have set up at least one social media account dedicated specifically to their company, however, many of these accounts end up being neglected or mishandled. Take control of your practice’s online presence and keep your social media accounts running smoothly by following the below five guidelines: Assign a specific employee to run

Last week, I highlighted several tips for protecting your Twitter account from hackers. Along with stealing personal information and compromising your company’s data, hackers can pose a threat to your brand’s reputation if they post offensive or spam-filled tweets during the time that they hijack your account. While you may think that hackers mostly target

Along with stealing personal information and compromising your company’s data, hackers can pose a serious threat to your brand’s reputation. Damaging tweets or private messages sent from your Twitter account, such as spam or offensive comments to other users, can put a dent in your list of followers. A few days ago, Justin Bieber’s Twitter

When it comes to maintaining a professional account for your business, it’s important to know how to use a Twitter account to boost and support your company’s online presence, as well as how to avoid regretful Twitter pitfalls. For example, if your Twitter account is being handled by an employee who is unaware or untrained