Social Media

Earlier this week, Twitter announced a new addition to Twitter profiles: “header photos.” Similar to Facebook’s Timeline cover photo, Twitter’s header photo is another image to better portray and express yourself to your Twitter followers. When you add your header photo, it will appear on your Twitter profile when viewed on mobile apps for iPad, […]

One of the best advantages of Twitter over other social networks is your ability to connect with Twitter users without them initiating the relationship by “Following” or “Liking” your brand. Now, you may have recently been pitched by a company selling Twitter followers by the bulk, but consider this: why buy followers when you can

A recent report by Pingdom shows surprising statistics about the ages of social media users. If you think social media isn’t “worth it” for your practice and that your patients are “too old” to use sites like Facebook, Pinterest and Yelp, you may want to take a look at these numbers! Reported statistics include: 55%

Looking for timely social media posts and blog topics? Want to make sure your patients stay healthy this back-to-school season? Look no further! Visit our new Pinterest board with back to school tips and news for parents, students and health professionals! Feel free to repin, and use articles for social media inspiration! Visit our board

Want to stay informed on news related to your industry, interests and location? Twitter announced yesterday the roll out of tailored Trends, helping you discover more relevant news and information based on the people you follow and your geographic region. Stay informed on healthcare news, updated on stories related to your specialty, and find out

Have you jumped on the Pinterest bandwagon yet? If not, you should know it’s third most popular social network in the U.S. and is visited by more than 18 million people monthly! In addition, Pinterest has the potential to further your practice’s online marketing and Search Engine Optimization (SEO) efforts. Want to learn how to

Last month, Google announced the launch of Social Analytics, allowing businesses to dig deeper into measuring the impact of their social media efforts. Divided into four key elements, Social Analytics provides data on: Sources: Which social networks bring website visitors? Pages: Which pages are most shared on social networks? Social Plugins: Which social buttons do

We often discuss using social media tools to reach new patients, but how about using social media to manage the health of existing patients? Studies show patients are moving past simply “liking” and “following” health topics on social media, and want to use these tools to help coordinate their own health.   72% of patients say

A new study from the Pew Research Center suggests that the number of Americans using “check-in” services has doubled in the past nine months. For those who don’t know, “checking-in” is a feature of several social networks like Facebook and Foursquare. It allows users to share their location with friends, family and colleagues. And, encouraging

If you’re in the healthcare industry and actively using social media sites, especially Twitter, you’re probably familiar with the popular hashtag #HCSM. If not, #HCSM stands for “healthcare social media,” and is often used on Twitter by those who share tips, ask questions or generate conversation about the use of social media in healthcare. As