Facebook is one of the most popular social networks on the internet. It is estimated that one out of three people (approximately 128 million) use Facebook daily in the United States. With such high traffic volume, Facebook is a valuable tool for advertisers. For every advertisement placed on a Facebook user’s profile, it is possible […]
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The success of any medical practice depends on its ability to bring in new patients and generate new business. However, it’s important not to forget to engage with your existing patients. After all, satisfied patients are the ones who can help boost the reputation of your practice by sharing their experience with family or friends,
Engaging Existing Patients Through Social Media Read More »
Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media. For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance
HIPAA’s Social Media Compliance and Your Practice Read More »
The “when” of social media plays just as important a role as the “what” and “how”. If you’re actively posting on social media but aren’t getting as many shares and mentions as you’d like, take a look at the tips below. Clément Delangue wrote about the 4 Tips for Getting More Company Mentions on Social
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Sure, Facebook is a great marketing platform to reach new patients, but how else has social media and modern technology contributed to the booming cosmetic surgery industry? Studies suggest the spike in cosmetic surgery has to do with the way consumers see themselves on social media sites, videochat services and smartphones. Experts say the angles
Social Media Gives Cosmetic Surgery Industry a Lift Read More »
Does your practice have a Pinterest account? If it does, then you already know that it’s a great way to drive traffic to your site while also interacting with other users on a unique social media platform. Pinning and compiling images that include links to relevant, interesting and helpful information, then sharing your board on
Shareable Pinterest Board: Tips for Treating Summer Ailments Read More »
As a member of the medical community looking to establish a search engine optimization (SEO) presence, it is possible to make social media mistakes. You may not be sure about the right way to update and run your social media accounts, or how to properly communicate with patients online. To offer physicians some guidance in
Social Media Guidelines for Your Medical Practice Read More »
Is your practice dedicating enough time to its online presence on social media sites such as Twitter, Facebook and Google+? More and more companies, brands and practices are learning the importance of having frequently updated, relevant and well-monitored social media accounts. Posting at least once a week will help to establish your practice’s online presence,
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Whether you are in charge of running your practice’s social media accounts or would just like to be in the social media lingo loop, there are a handful of terms that you should be familiar with. Marketing and social media news site Steam Feed created an infographic of the 40 social media acronyms “heard bellowed
Infographic: Social Media Acronyms You Need to Know Read More »
You may have been stalling when it comes to joining social media. Whether it’s setting up a Facebook, Google+ or Twitter account, you may be hesitant about putting your practice out into the digital world, or you might just be unsure of how exactly to go about it. If you haven’t already, now is the
Why Your Practice Needs to Get On the Social Media Bandwagon Read More »