Most businesses set have set up at least one social media account dedicated specifically to their company, however, many of these accounts end up being neglected or mishandled. Take control of your practice’s online presence and keep your social media accounts running smoothly by following the below five guidelines: Assign a specific employee to run […]
5 Need-to-Know Guidelines for Running Your Social Media Accounts Read More »
Last week, I highlighted several tips for protecting your Twitter account from hackers. Along with stealing personal information and compromising your company’s data, hackers can pose a threat to your brand’s reputation if they post offensive or spam-filled tweets during the time that they hijack your account. While you may think that hackers mostly target
Twitter Tips: More Social Media Security Suggestions Read More »
Along with stealing personal information and compromising your company’s data, hackers can pose a serious threat to your brand’s reputation. Damaging tweets or private messages sent from your Twitter account, such as spam or offensive comments to other users, can put a dent in your list of followers. A few days ago, Justin Bieber’s Twitter
Twitter Tips: Social Media Security Read More »
When you’re starting out a new social media plan for your medical practice, your options can be overwhelming. From creating a Facebook page to sending out messages via a Twitter account, you certainly have a great deal of options to choose from. So, how do you know what social media platforms will work best for
What Social Media Platforms Should Your Practice Use? Read More »
Our MyAdvice blog covers many aspects of how you can use social media to improve your online presence and boost your business, but in this post, I’d like to discuss ways that you may be using social media incorrectly – without even knowing it. Digital marketing expert Eric Siu (@ericosiu) recently listed the top 10
Are You Using Social Media Correctly? Read More »
It seems recently that a number of our doctors and practice administrators want to know “the secret” of how to be a good tweeter, twit, twitterer or twister (these are some of my favorite terms used when they mean Twitter-user.) Like all things social media-related being consistent, original and interesting are the big secret—which really
Be a Better Twitter User Read More »
Most brands and practices now have social media accounts on Facebook, Twitter and Google+. Unfortunately, once they are set up, many of these accounts are neglected and rarely updated, which can reflect poorly on the business when potential customers search for it online. To build a following and fan base on social media accounts, it’s
Using Social Media to Boost Your Brand Read More »
Each day, millions log on to Twitter to share personal information and news, or simply to write about things that interest them. However, sending out a tweet that reads negatively about someone else can also end up damaging your personal or professional reputation. Recently, actress and singer Courtney Love made national headlines when she won
Managing Your Twitter Reputation Read More »
Most people have heard of the hashtag—maybe in the realm of social media, or maybe just in pop culture. It was recently a Saturday Night Live skit with Justin Timberlake and Jimmy Fallon. But, do you know how the hashtag really works; and how it can help your practice? The hashtag, once the user-generated symbol
How Can a Hashtag Help Brand My Medical Practice? Read More »
Today, just about every business or medical practice has some sort of social media plan, including an active Facebook and Twitter. However, the problem faced by most social media pages is that they don’t stand out from the crowd. In today’s world, it is extremely important to give your practice its own clear voice. So
Improve Your Social Media Voice Read More »
