When it comes to social media marketing, Twitter might be the most important platform for businesses. The goal of Twitter is to establish and engage in meaningful interactions with existing and potential clients. However, there are some tricks to getting more followers on Twitter that may not be so obvious. To follow are a few […]
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Search engine optimization (SEO) is a vital aspect of developing and managing your online brand. How to properly optimize your search engine results can be a tricky process, and mistakes can have lasting negative effects on your online image. Many business owners believe the many myths about SEO and its importance. To follow are the
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There’s no doubt that social media plays an integral role in our society today. For doctors, social media can be especially effective in reaching both new and potential patients. While you may have implemented popular social media sites like Facebook and Twitter, into your marketing plan, the summer is the perfect time to try something
Should Your Practice Start Using Pinterest This Summer? Read More »
Over the past few years, Google has rolled out many updates to their ranking algorithm, dramatically altering the way websites appear in search results. While the previous algorithmic updates primarily focused on backlinks and site content, this latest one focuses on local search results, which is especially crucial in today’s smartphone era. Although Google did
Google Update Sends Local Search Results Flying Read More »
If you are a doctor with an active website or social media presence, you’re already one step ahead in marketing your practice for the digital-savvy patient! Today’s patients not only use the internet to gather information, but they also expect their doctors and dentists to deliver a certain level of communication and interaction through their
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Social media is an important marketing tool for the success of your business. However, there are so many myths and misconceptions when it comes to how to use social media effectively. To follow are the most common misconceptions regarding social media, and the facts behind them! Many practices think social media is unnecessary because a
Social Media Myths and Misconceptions Read More »
Patient education is a valuable tool for doctors looking to improve their search engine ranking. Patient education pages and videos on a practice’s website can also help validate personal referrals to your practice from colleagues and existing patients. Patient education pages and videos can reinforce things patients learned during a consultation or answer questions they
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Social media feeds are constantly updating with new posts, seemingly every second of the day. But is it possible that posting at a precise hour, on a specific day could impact the effectiveness of the post? An article on the Huffington Post Tech page says there’s a science to social media posts. Although many studies
Is There a “Right” Time to Post on Social Media? Read More »
The development and use of social media has changed the way people receive messages. Effective use of social media requires responsibility. Many medical professionals are unsure of how to use social media in responsible and effective ways. There are certain things as a doctor that you must respect in order to keep your patients happy.
Top Social Media Mistakes to Avoid Read More »
The purpose of blogging for medical practices is to boost search engine results while providing important information to your target audience (which is new and existing patients). Blogging isn’t just a stream of thoughts or announcements, blogs can be as detailed and technical as you desire, but it is important to write in language that
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