Marketing is essential for every business, even your medical practice. Your marketing approach has the ability to make your practice a success. But if not properly devised and implemented, it can also see you lagging behind your competitors. How you market your practice is up to you, but there are certain indispensable strategies that you […]
Three Essential Medical Marketing Strategies Read More »
Over the last few years, marketing has changed drastically, thanks to social media. For all businesses, including medical practices, a social media presence is vital. Not only does it help you reach out to your patients directly and give them information about your services, but it also helps your practice to gain more visibility and
Three Social Media Tips for Doctors Read More »
It is vital for a business to have a good reputation. Customers prefer transactions with a business having a good reputation, even with differences in pricing for the same services offered by the business’ competitors. However today, reputation is almost synonymous with a company’s online reputation. Whenever someone requires a service, they go online, and
Why A Strong Online Reputation Has Become Important for Doctors Read More »
Despite the pervasiveness of social media, the medical industry is far from embracing it. Doctors shy away from employing social media tools to forward their careers and expose their practices to new business. This is largely due to privacy and liability concerns. However, with a little effort it is possible to put these concerns aside
How To Make The Most Of Social Media Read More »
Social media marketing is not just for businesses anymore. Even individual professionals like lawyers, actors, real estate agents and architects among others can use the social networking sites to connect with their clients and find ways to give more than they are currently offering. Even doctors, can make the most of social networking sites, to
How Twitter Can Make You A Better Doctor Read More »
The digital revolution has made access of information about anyone and anything easier than before. Of course, there are security and privacy options that you can use to prevent everyone from accessing information available about you on the web. Regardless, it is possible for people to write about you or share your private or personal
How To Promote And Protect Your Online Reputation Read More »
So you’ve written an awesome email… you’re offering a new service that will solve all of your patients’ problems, you’ve planned an open house to showcase the procedure, and your invitation email provides your customers with all of the details. Now how do you pack the same impact into a subject line to ensure your
4 Tips for Writing Compelling Email Subject Lines Read More »
On April 21st, Google began rolling out a major algorithm update that will have a significant impact on mobile search results. Deemed the “Mobilegeddon,” this update was designed to allow mobile-friendly websites to appear higher in mobile searches, while non-mobile sites will experience lower rankings. Despite all this talk about mobile-friendliness, there is still a
The Importance of a Mobile-Friendly Website Read More »
We know how tempting it can be to Google search your own business. If you’re spending your business dollars on a Pay-Per-Click (PPC) campaign, you want to be sure that your ads are showing up when your keyword terms are searched. For your own benefit, resist the urge to type your business name (or any
Think Before You Search Your PPC Campaign Read More »
Twitter has become a popular social networking website for doctors. They are using it to extend their web presence, communicate with patients, market services or just chat with colleagues. In fact, many hospitals are also active on Twitter, and have gained a following of engaged patients. So, if you are thinking of joining Twitter, you
Why Twitter Is Valuable For Young Physicians Read More »
