Search Engine Optimization (SEO) and the architecture of a website are deeply connected. Without proper website architecture, your website’s SEO won’t reach its maximum potential. In fact, a truly SEO-friendly website starts with the technical elements first. How exactly are the two linked? Here are 5 mission critical – and frequently overlooked – technical website […]
5 Technical Website Elements That Impact SEO Read More »
Have you ever found yourself frustrated while using a website? Maybe a button is broken or you can’t find the specific page you’re looking for? User experience (commonly abbreviated as UX) is the process of removing these frustrations and roadblocks for people using your website. If you’ve never considered the UX of your website, there
Why You Need to Provide a Quality User Experience Read More »
Ever looked at a local search listing and wondered what one of the many symbols or icons meant? Google often includes these things within local search listings to provide additional information to users, but they can be somewhat confusing to users who aren’t used to seeing them. Here are some symbols you might encounter when
Google’s Local Search Symbols, and What They Mean Read More »
Today’s email marketing world is loud. The average person receives an estimated 100 emails in a day. Think about the email lists you’re subscribed to – why do you stay subscribed to them? What makes you likely to unsubscribe from a business’s email list? Maintaining a robust email list is an invaluable online marketing tool.
How to Grow Your Email List Read More »
While reviews are usually the first thing that comes to mind when the words online reputation are uttered, there’s far more that makes up an online reputation than just your reviews. If you’re finding your online reputation isn’t quite up to par and can’t figure out why, you could be missing something. Failing to pay
5 Factors That Make Up Your Online Reputation Read More »
Your online reputation matters. Reviews don’t just impact your review score. Last year, 57% of the healthcare practices we polled ranked generating new reviews as the single most important thing they did to improve their local SEO. If you’re ready to take control of your online reputation and generate the reviews you need, the time
Review Power: Now With Unlimited SMS Text Credits Read More »
It’s no secret there’s a ton of content on the Internet these days, but if you’re looking to boost your website’s search engine optimization (SEO) by way of blogging, there’s a lot to know. Gone are the days of keyword stuffing and black hat SEO tactics. The main goal of today’s SEO content? Write things
4 Tips to Make Your Blogs More Human and SEO Friendly Read More »
If you’re on Instagram, you’ve undoubtedly seen Reels come across your feed – maybe you’ve even created one for your own profile. When it comes to incorporating Reels into a business social media strategy, especially a healthcare practice, there are some things to be aware of in order to be successful. Done correctly, you have
Can Healthcare Practices Use Instagram Reels? Read More »
While it’s certainly a good thing to have a full schedule as a healthcare provider, sometimes it’s possible to be fully booked up but still seeing not good profitability. If you find yourself feeling this way, there are changes you can make with your marketing to help get more out of the time you spend
3 Questions to Ask If You’re Feeling More Busy Than Profitable Read More »
While attracting new patients is incredibly important for practices looking to grow, stopping there is a recipe for an incomplete marketing strategy. Patient retention matters because new patients are always more expensive to acquire than returning patients – and understanding and calculating LTV will help you gauge your marketing campaigns for their efficacy and return
How to Calculate Patient Lifetime Value (And Why You Should) Read More »
