While negative reviews might make people question the quality and integrity of your business, they’re not always bad. Research suggests that businesses can turn negative reviews into positives simply by responding publicly. One survey found that 45% of consumers would be more likely to visit a business that responds to its negative reviews. So, how […]
How Do Online Reviews Affect Your Brand and Its Ability to Grow? Read More »
Trust is a big deal in the world of online reviews, and for good reason. With 95% of consumers reading online reviews before they make a purchase, some businesses have turned to some questionable tactics to increase their number of reviews, often creating entirely fake reviews to boost their numbers. While it’s pretty obvious that
Beware Reviewgating: How to Preserve Trust and Avoid Google Penalties Read More »
Online reviews play a critical role in a person’s decision-making process about all kinds of purchases, including healthcare services. In fact, more than 86% of consumers read online reviews, and 89% read business’s responses to reviews. Not only do reviews help patients make decisions, but they also elevate your visibility in local search results. With
The Secrets to Getting More Patient Reviews via Email and Text Read More »
If you’ve been looking to dip your toe into search engine optimization (SEO), you’ve no doubt heard the term “keyword research” by now. If you don’t know what that is and why it’s so important to your SEO strategy, don’t worry. Misinformation about SEO – including keywords and the research involved in identifying them –
How to Use Google Trends to Research Keywords for Your Med Spa Read More »
With LinkedIn’s professional reputation, its use among doctors has been increasing. A quick search will show you that there are now well over 2 million people in the healthcare industry on LinkedIn. While social networks like Facebook and Twitter are great for engaging patients and attracting new business, the benefits of LinkedIn revolve more around
5 Things A Doctor’s LinkedIn Profile Should Have Read More »
Your med spa needs to create a growth-oriented digital strategy. MyAdvice’s Michael Antosy and Robbie Antosy discuss how to build it utilizing the Pyramid of Success in this webinar in partnership with Aesthetic Record. View this webinar here.
Create the Ultimate Digital Presence for your Med Spa Read More »
There was a time when simply being a good dentist was enough to build your practice. Word of mouth was key to expanding your patient base. Advertising was unheard of for dentists or doctors. Websites and social media didn’t exist. Then a few practices started giving away promotional toothbrushes and personalized toothbrushes to their patients
Are Dental Promotional Products Worth It? Read More »
Marketing is indispensable for any business, and the healthcare industry is no exception. Regardless of which field of medicine you practice, whether you’re managing a big hospital or running a small practice of your own, having and implementing a solid marketing plan will help you grow. Setting up the strategies to run on their own
4 Tips for Creating a Healthcare Marketing Plan Read More »
Boosted posts and Facebook ads are paid social media advertising strategies with specific uses and opportunities for both short-term and long-term marketing goals. While they function very similarly in the sense that they are both ads that use a paid budget to reach segments of a target market, understanding the difference between the two types
Facebook Ads vs Boosted Posts: What’s The Difference (And Which Should I Use?) Read More »
If you have a medical spa, there are certain things you need to have to stand out from the sea of day spas out there. Your digital marketing has similar requirements, particularly for your website. It needs to be easy to find, easy to use, and beautiful on every device and browser it’s accessed from.
What Medspa Websites Need to be Seen Read More »
