Justin Everette

Justin Everette is the VP of Marketing at MyAdvice. He leads strategy and communication for the full client partnership experience. Justin is a graduate of The University of Alabama. He is skilled in patient engagement, customer engagement, SaaS marketing, new customer acquisition, client retention, and operational efficiency. His work at MyAdvice connects healthcare and legal marketing strategy, communication, and engagement technology to make it easier for clients to run their businesses.
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What Is Your Medical Practice Doing About Harmful Online Reviews?

Patients today have more opportunities than ever to share their experiences and opinions about medical professionals, which means prospective patients have more options to analyze doctors’ online reputations before making that first appointment. It’s a form of empowerment long missing from doctor-patient relations — and one that patients are increasingly happy to use. A 2020 survey by

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3 Quick Ways to Boost Your Medical, Dental, or Aesthetic Site Traffic

Looking for ways to boost the visitors coming to your medical, dental, or aesthetic website? While quick wins are often difficult to come by when it comes to website traffic, there are some places to check if you’re not seeing the type of traffic you’re looking for. They might not be the first places you’d

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What Happens When Someone “Googles Your Business?”

Search engines are powerful tools for practices and patients alike. Your potential patients are using search engines to find, research, and choose the providers they want to trust with their care. But what exactly happens when someone Googles your business, and how do you make sure they’re finding the right information? This is an updated

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A doctor smiling while using a phone, taking care to avoid HIPAA Violations

4 Tips for Avoiding HIPAA Violations on Social Media

Social media certainly has advantages for medical practices when it comes to branding and marketing to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance available, it’s easy for medical professionals to make seemingly small mistakes online, but these mistakes can have huge consequences. The

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The End of Google’s Universal Analytics Is Coming…So What’s Next?

Recently, Google announced that Universal Analytics would stop counting new hits on July 1, 2023. The new platform, Google Analytics 4, is intended to allow advertisers and marketers to get even more granular with the data and analytics that drive their strategies. It’s also designed to protect user privacy, with Google announcing they’ll stop collecting

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