MyAdvice, a leader in aesthetic surgery brand development and web visibility, welcomes new V.P. of Sales and Business Development, Brent Frank. Brent provides the company with over ten years of experience in the development of web portals for the health care industry. Brent is coming to MyAdvice after co-founding Surgery.com, Inc., and its associated web […]
Capitalizing on local search is a great way to get your business out there in the community and make a name for yourself. People actively searching for local businesses are usually the ones with cash in hand, ready to buy. That’s why it’s really important to focus marketing efforts on capturing your local market effectively.
Local Search Engine Optimization Read More »
Recent reports by eMarketer suggest that while email open rates—specifically on mobile devices— are on the rise, email click-through-rates are slipping. Email still remains one of the best ways to reach consumers. The challenges is making sure all viewers—including those on the mobile web—are presented with powerful messages that will result in conversions. Solution: Optimize
Email Marketing: Click-Through-Rates Slip as Mobile Opens Rise Read More »
Finding the time to post frequently and consistently to your Facebook Page may be difficult— but it’s necessary if you want to keep fans engaged and thinking about your practice. If you’re crunched for time and looking for a simple solution, one of Facebook newest features may do the trick! Facebook Pages now offer the
5 Things You Must Know about Scheduling Facebook Posts Read More »
A recent scandal involving before-and-after breast augmentation photos on a plastic surgeon’s website has stirred a very relevant debate involving medical confidentiality and web marketing practices. A plastic surgeon had received permission from certain patients to publish photos of their naked breasts both pre and post augmentation for the surgeon’s online portfolio. Their names, however,
Plastic Surgeon is Sued for Misuse of Patient Photos Read More »
If you’ve been putting off joining Pinterest due to lack of an invitation, then here’s some good news for your practice! Pinterest is now open to all! No need for an invitation. Join today to boost your social media presence, gain referral traffic to your website and add some creativity to your online marketing strategy!
Pinterest Now Open to the Public, Join Today! Read More »
Search Engine Land recently shared a story of a dentist whose business was booming– until a decision was made to change the name of his practice. His search engine rankings were nearly destroyed, making it unlikely that patients searching for dentists in his area would come across his website. Changing your practice name can be
Considering Changing Your Practice Name? Read this first! Read More »
Keyword selection is arguably the most important part of any SEO strategy. Many SEO companies, however, get it terribly wrong. The most common thing that happens is this: a company hires an SEO firm, the SEO firm selects 20 keywords relevant to the business, and supplies monthly reports showing the ranking increase. A year later…
Visibility 101 : Keyword Selection Read More »
Facebook is rolling out a new feature that will allow Pages to further target their posts to new subsets of their audience, including fans of a particular age range, gender or geographical location, says Inside Facebook. Targeted posts will allow businesses to share posts more relevant to the fans that see it, which will help
Facebook to Introduce More Options for Targeted Page Posts Read More »
Potential patients are using search engines, like Google, to find the services and procedures you provide. While there are many different ways to help increase your practice’s visibility in search engines, there’s only one way to guarantee placement: Search Engine Marketing (SEM). SEM, more commonly known as pay-per-click (PPC) advertising, is a form of Internet
The War on Free Clicks: Why You Should Run a Google Adwords Campaign Read More »