The average Internet user is more inclined to watch a video explaining more detailed content than to read a very text-heavy page. Though it is still a growing medium, according to a study conducted by comScore, 82.5% of Internet users view online videos. Videos also increase your engagement statistics. Engagement is measured by the length […]
Video Optimization Strategy Read More »
We are pleased to introduce our new MedNEWS contributor, Anne M. Dunne. Anne is the Director of Healthcare Consulting at Grassi & Co, a full-service tax, accounting, and business advisory firm headquartered in Jericho, NY with offices in Manhattan, NY. Anne will be contributing to MedNEWS bi-weekly and will discuss issues related to practice management.
Practice Management Column: Benchmarking Your Practice’s Performance Read More »
Earlier this week, Twitter announced a new addition to Twitter profiles: “header photos.” Similar to Facebook’s Timeline cover photo, Twitter’s header photo is another image to better portray and express yourself to your Twitter followers. When you add your header photo, it will appear on your Twitter profile when viewed on mobile apps for iPad,
Twitter Rolls Out “Header Photos” Read More »
Early in 2011, Google announced the rollout of changes to their search results ranking algorithm , called the Google Panda Updates. Since, Google has made many updates designed to reward sites that share unique content, acquire high quality backlinks, and possess low bounce rates. These updates changed the way businesses should go about performing Search
Healthcare SEO Tips: What NOT To Do! Read More »
The purpose of a website today is to get visitors to take action, right then and there. And, since studies show that you have as little as three seconds to grab the attention of a website visitor, you have to ask yourself this: how can I captivate my audience enough to take the first step?
Convert Website Visitors to Patients with a Bold Call-to-Action Read More »
Pinterest is not only the fastest growing social network and one of the best sources for referral traffic; it’s more importantly a creative marketing platform to reach your potential patients! Hubspot recently named healthcare among the “7 Industries You Wouldn’t Expect to Be Creative on Pinterest (But Are)”. Why? Because marketers for hospitals and healthcare
Healthcare: Top Unexpected Industry to Succeed on Pinterest Read More »
Most online visibility strategies include search strategies that aim at getting a website into the top spots in Google. But that’s the obvious part. The question is, how do you motivate the user to take the action and visit your website? Click thru rate is a term most commonly associated with PPC campaigns, not organic search strategies.
Descriptions Increase CTR Read More »
One of the best advantages of Twitter over other social networks is your ability to connect with Twitter users without them initiating the relationship by “Following” or “Liking” your brand. Now, you may have recently been pitched by a company selling Twitter followers by the bulk, but consider this: why buy followers when you can
Thinking About “Buying” Some Twitter Followers? Read this First! Read More »
A recent report by Pingdom shows surprising statistics about the ages of social media users. If you think social media isn’t “worth it” for your practice and that your patients are “too old” to use sites like Facebook, Pinterest and Yelp, you may want to take a look at these numbers! Reported statistics include: 55%
Think Social Media Is Just For Teens? Think Again! Read More »
Looking for timely social media posts and blog topics? Want to make sure your patients stay healthy this back-to-school season? Look no further! Visit our new Pinterest board with back to school tips and news for parents, students and health professionals! Feel free to repin, and use articles for social media inspiration! Visit our board
New Pinterest Board: Back-to-School Tips for Patients Read More »