In the past, blogs were a relatively unknown concept, popular only among a select group of Internet users. Today, they’re a major part of how we consume information, interact online and make decisions about healthcare and other service providers. An invaluable social media and Internet marketing tool, keeping up with a blog can also become […]
4 Reasons to Invest in a Blog Writing Service Today Read More »
A recent survey by Bright Local studied “Local Consumer Reviews,” focusing on the likelihood of consumers to recommend a local business. The survey touched upon important questions including: What types of businesses are consumers likely to recommend? Which factors make consumers more likely to recommend a local business to others? Key Findings for Health Professionals
49% of People Have Recommended a Dentist or Doctor to Others Read More »
In today’s world, social media is one of the most important tools for promoting your practice, winning new patients and driving profitable patient action. A crucial component of any online marketing strategy, doctors often wonder what they can do to maximize their social media impact. The first step – unsurprisingly – is growing their fan
Social Media Strategies: Growing Your Facebook Fan Base Read More »
Do a quick Google search for yourself and your practice. Ask yourself these two questions: Do the search results provide accurate and positive information about you? If you were a patient would you be swayed to pick up the phone to schedule an appointment? Whether you’re happy with your online reputation or not, this is
3 Reasons Doctors Must Manage their Online Reputation Read More »
With more patients turning to Google and other search engines to find physicians, dentists and medical specialists, it’s important to stay on top of your web presence and online visibility. You may be overwhelmed with options and pitches from various companies, and wondering which online strategies will give you the best bang for your buck.
Which Online Marketing Strategy is Best for your Practice? Read More »
“Goodbye, clutter. Hello, bright, beautiful stories.” That’s the motto behind Facebook’s newly-redesigned News Feed. A visual interface, centered on rich, relevant content, Facebook’s new layout also presents a few new challenges for Internet marketers. With users now having the ability to “weed out” stories that aren’t important to them, the question for medical practices becomes
Facebook Unveils Redesigned News Feed: What It Means for Your Practice Read More »
One of the main reasons you work so hard to build an online presence is to obtain patient trust. Think of a positive online presence as “starting off on the right foot” with patients. When they search for your services or even specifically for you online, what do you want them to find out about
Online Reviews Inspire Trust Twice as Much as “Likes” Read More »
Is your website getting a substantial amount of traffic, but failing to convert viewers to patients? Read on! Your website may not be converting because patients are leaving before you get the chance to reel them in! Changing how you present your practice, procedures and patient education can make all the difference in the success
5 Reasons Patients Leave Healthcare Websites Read More »
If used correctly and efficiently, a blog can do wonders for your practice. It can establish you as a leader in your healthcare specialty, making you a trustworthy resource. Blogging can also enhance your online presence, enhancing your search engine rankings and visibility. Follow these 5 golden rules to be on the path to blog
Get Better Results From Your Blog: The 5 Golden Rules! Read More »
When it comes to driving new patients to your website, there are few things as important as Search Engine Optimization or “SEO.” With more than 85% of all Internet users finding websites through search engines, how you rank in Google, Yahoo and Bing are crucial to your practice’s online success. So, what is Search Engine
Top 3 Myths About SEO (Search Engine Optimization) Read More »