By Ryan Hill Whether you notice it or not, Google alters its search algorithm very frequently. So frequently, in fact, the MyAdvice team witnessed over 500 changes in 2014. This fast-paced search environment makes digital marketing experts’ jobs both exciting and frustrating at times. Google never reveals the explicit details of their new or updated […]
Understanding Google’s Algorithm Changes Read More »
With 2015 already well under way, its no surprise that search engine optimization is a top marketing practice used by both professionals and small business owners. In a study by the National Retail Federation, search marketing — including SEO — was the most effective source for obtaining new customers in 2014. According to researchers, SEO
Why You Must Make Mobile SEO A Priority Read More »
Do you remember a couple months ago when we told you that Facebook would penalize Business Pages with too many promotional posts? Now there’s a way for your business to hop back to the top of the newsfeed! Facebook revealed that video posts are on the rise (with a 94% increase in the United States
Facebook to Boost Video Posts, Implement New Video Tab Read More »
A recent study has found that a majority of physicians and practice managers do not know how to successfully advertise and maintain the online presence of their practice. The most common mistake amongst them was that they tended to focus all of their marketing efforts on a single tactic. It is very easy for practice
The Key to Succeed in Local SEO Read More »
Salesforce recently released their annual State of Marketing report, in which they surveyed over 5,000 marketers with the goal of understanding their marketing priorities in 2015. What they discovered is that 70% of marketers plan on increasing their social media advertising and marketing spending this year, making social media the top area for marketing spending
Is Social Media Part of Your Marketing Plan in 2015? Read More »
Converting your personal Facebook profile to a professional business page requires a few easy steps, but it’s entirely necessary. When it comes to physicians and their medical practices, their online presence should be kept professional. If you have a successful personal profile, it’s recommended to convert the page rather than starting new. Converting the page
Why You Should Convert to a Facebook Business Page Read More »
MyAdvice is thrilled to house a growing staff in our beautiful Park City offices. What’s more, the Governor’s Office of Economic Development recognized our company’s continuing expansion with the EDTIF award! Our team consists of web developers, programmers, graphic designers, writers, and digital marketing specialists. And we’ll be creating up to 100 new jobs, approximately
GOED Recognizes MyAdvice’s Growth Read More »
Twitter is arguably the most used and effective social media marketing platform available. However, if you’re not using it correctly, you’re not reaping all of the benefits Twitter can provide to your medical practice. One of the most important features of Twitter is the “retweet.” A retweet is when one of your followers, or someone
The Key to Success on Twitter: Please, Retweet Read More »
Smartphones and tablets have taken over web browsing! The same visitors that used to find your website on their desktop computers now stand in line at the grocery store, sit on the couch watching TV, and sip their coffee in cafes searching for information. Layout and content on your website need to be user-friendly on
8 Reasons Why You Need a Responsive Website Read More »
Search engine optimization (SEO) practices are constantly changing. It’s success is built on understanding the algorithm set forth by major search engines such as Google, and developing a reactionary plan. To follow are some of the tactics we expect to see in SEO implementation for 2015. Content Marketing Write content for your site with a
SEO Trends for Small Businesses in 2015 Read More »