With 2015 already well under way, its no surprise that search engine optimization is a top marketing practice used by both professionals and small business owners. In a study by the National Retail Federation, search marketing — including SEO — was the most effective source for obtaining new customers in 2014. According to researchers, SEO tactics continue to improve each year, and there is no sign of this progress slowing down.
Mobile On The Rise
With that mind, it is important to make sure that your marketing plan includes current SEO trends and techniques. Doing so will help to successfully brand your name and practice across the Web. The latest, and soon to be most critical component of all SEO marketing plans, is having a mobile friendly website. This new trend has recently become the focus of SEO professionals, as businesses in all industries have reported sharp increases in their mobile organic traffic, some as high as 659 percent.
There are many benefits to having a mobile-optimized site. A mobile friendly site is much more visually appealing than non-optimized sites. All of the page elements are formatted to automatically adjust to the screen of the device being used. When viewed on smartphones and tablets, mobile sites will load and respond faster than non-mobile friendly sites. Without a mobile site, you risk losing both current and potential patients who may be too impatient to wait for your site to fully load. Recently, Google has been experimenting with a new mobile ranking algorithm that it plans to enforce one day in the near future. Any websites that are not mobile friendly will be penalized with a lower ranking. Dropping in rankings can be very detrimental for your practice. If you want your practice to maintain its Web presence, then optimizing your site to become mobile friendly is the clear choice to make.
Is Your Website Mobile Friendly? MyAdvice Can Build One For You.
We offer a variety of services to help boost your mobile presence and reach your mobile audience. From full mobile sites to social networking packages, we have something for your practice! Contact an MyAdvice representative to get started.