So you’ve written an awesome email… you’re offering a new service that will solve all of your patients’ problems, you’ve planned an open house to showcase the procedure, and your invitation email provides your customers with all of the details. Now how do you pack the same impact into a subject line to ensure your […]
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On April 21st, Google began rolling out a major algorithm update that will have a significant impact on mobile search results. Deemed the “Mobilegeddon,” this update was designed to allow mobile-friendly websites to appear higher in mobile searches, while non-mobile sites will experience lower rankings. Despite all this talk about mobile-friendliness, there is still a
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Transparency, in all its varying degrees, is a hot topic of discussion among physicians. The world of social media places a high premium on transparency. If a doctor wants to become popular on social media and grow their practice, they must be transparent. Transparency Goes A Long Way Great doctors don’t shy away from showing
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We know how tempting it can be to Google search your own business. If you’re spending your business dollars on a Pay-Per-Click (PPC) campaign, you want to be sure that your ads are showing up when your keyword terms are searched. For your own benefit, resist the urge to type your business name (or any
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Twitter has become a popular social networking website for doctors. They are using it to extend their web presence, communicate with patients, market services or just chat with colleagues. In fact, many hospitals are also active on Twitter, and have gained a following of engaged patients. So, if you are thinking of joining Twitter, you
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If the Internet has made it easy for physicians to stay informed about the latest advancements and events in the medical field, social media has given them the tools to collaborate with peers in their professional capacities. Whether it is information sharing or taking advice or guidance from more experienced colleagues or simply discussing common
Guidelines For Ethical Use Of Social Media For Physicians Read More »
Have you ever used a hashtag (#)? Believe it or not, hashtags have been around for almost eight years now (WOW!). But like many businesspeople, you may not know how to use a hashtag effectively. We’re here to give you some pointers on how to utilize a hashtag as a marketing tool. To start, let’s
The first few years of a start-up medical practice can be tough, especially if you’re a micro-practice with no staff. The job of managing your practice can be especially challenging. Here are seven ways to enhance your online presence that will help you manage day-to-day operational tasks more efficiently. Strategies And Tools To Stay On
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We’ve all been there before… you received negative feedback about your business publicly. Maybe your displeased customer chose to vent their frustrations in a Yelp review, on your answering machine, or even in a comment on your Facebook Business Page. Not to worry! We’ve collected some tips on how to minimize the damage and start
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According to a report recently released by Strategy Analytics, Facebook ads accounted for 75% of all social ad spending in 2014, bringing in $11.4 billion over the course of the year. With more than 1.4 billion monthly active users, it’s no secret that Facebook should be a part of your marketing plan. If you aren’t
Why You Should Be Using Facebook Ads Read More »