Have you started a pay-per-click campaign? Our PPC Analyst makes a point to send chosen keywords to customers before their campaigns launch. But you may not realize how much thought goes into each keyword. It’s not just about the words! Keywords are about your customers, your content, and your industry. The right word attracts customers […]
How to Pick PPC Keywords Read More »
If you’ve left a Google review from your mobile browser in the past, you might be surprised to find out that doing so is no longer an option. What?! Fortunately, there’s another way. With the Google Maps mobile app, your business can still receive reviews quickly and easily from customers who prefer mobile. Here’s how
Are you having trouble leaving Google reviews on mobile? Here’s why! Read More »
If you’re anything like us, you love statistics that show your success! Facebook recently made viewing your stats even easier by adding a new feature that highlights how your posts are performing. Check out the total reach and number of clicks listed below each post while you’re logged into your account as an admin. The
Facebook Adds Quick Stats for Admins Read More »
Marketing is indispensable for any industry and the healthcare industry is no exception. Whether you are a big hospital or a doctor running a small practice of your own, and irrespective of the field of medicine that you practice, having and implementing a good marketing plan will help your practice (or hospital) to grow. What
Five Tips for Healthcare Marketing Plan Read More »
Now that we’ve given you the scoop about pay-per-click, let’s delve into some details about what to expect from the PPC process. Regrettably, it’s not as easy as clicking the Google “Promote” button and inputting your business and website information. (Hint: There is no Google “Promote” button.) It takes some time and effort from your
PPC 102: What to Expect from Your PPC Campaign Read More »
If you’ve been building a digital marketing strategy that’s running smoothly so far, it might be time to consider a pay-per-click campaign. PPC is the quickest way to boost conversions and return on investment for your business. Essentially, it’s the kick in the pants your overall strategy needs to get ahead of your competition, even
PPC 101: What is PPC? Read More »
Have you read your comments in the past and wished that there was a better way to communicate with individual customers via Facebook? Now you’ve got options! Facebook recently made some changes to how Business Pages interact with their followers. While before you were subject to responding in the format that your customer initiated contact
Facebook Adds Private Messaging for Business Pages Read More »
Over the last few years, Healthcare Digital Marketing has become pivotal to the success of practices. While it was possible earlier to do without healthcare online marketing and opt for more traditional methods, today, however, it has become almost indispensable. This is because an ever-increasing number of people are not only becoming active online but
Role of Digital Marketing in Healthcare Industry Read More »
Have you ever had something interesting happen at your office that you wish you could share with your patients? You can… and you should! The world needs to see your dog when he works as your medical assistant, a little sibling who gets into the retainer case drawer, and the prank you play on your
Now’s the Time to Post Videos Read More »
In some ways, cosmetic surgeons have a tough time on social media. Your job entails improving patients’ self-esteem through cosmetic surgery, but those patients aren’t always likely to engage with your social media pages. We’ve suspected that this is the case for a while. But now we have data to prove it! RealSelf recently published
I’m A Cosmetic Surgeon. Why Don’t People “Like” Me? Read More »