We’re big believers that search engine ranking isn’t the best indicator of your website health. There are plenty of metrics that demonstrate quality traffic reaching your site that have nothing to do with ranking. But we understand that its tough to see your competitors’ websites above your own in the search results. To give you […]
Why Am I Not Ranking? Read More »
LinkedIn is a social networking site mainly used for professional networking; it is the world’s largest professional networking website and it grows larger every day. Yet, not many medical practitioners make use of it for varied reasons; for instance, they may feel that patients do not actually go to LinkedIn and look at a doctor’s
Why Medical Practitioners Should Use LinkedIn Read More »
This is why patients want doctors to have a website… Prolific advancements in technology make it easier for patients to learn about their doctors before setting foot inside the clinic. For physicians, this means it’s imperative to have a website available for your patients. For starters, having a website has inherent benefits and is your
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In today’s age, when the world is becoming increasing digital and people are flocking to the internet to find any and all information, your website is, as far as people are concerned, an advertisement of your practice; it needs to draw them in. Considering that people spend just handfuls of seconds to determine whether or
Design Tips for Your Practice’s Website Read More »
Have you been considering a pay-per-click campaign for your premier service? Now’s the time to get it started! According to IgnitionOne’s Q2 report, paid search grew 22% since last quarter. It’s the third quarter in a row that paid search saw growth in the double digits. What’s even better, click-through-rates increased by 35%. Whoa! What
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As with every other industry, medical professionals need to employ the Internet in order to remain competitive and to engage consumers of medical services. Before the web became so popular, patients often knew little about their doctor prior to their first visit. They depended upon referrals, whether or not a medical professional was part of
3 Critical Medical Marketing Strategies Read More »
Having brand visibility lets patients know that your facility exists and can help to serve their needs. By actively marketing your medical practice’s brand you will draw more patients into your practice. In order to increase your brand visibility, you need to raise awareness about you, the services you offer and information about your medical practice. Making your
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As you’ve probably noticed (and read on our blog), Facebook posts from Business Pages have become harder and harder to organically appear in customer News Feeds. Facebook just announced that they’re giving businesses the opportunity to have their posts seen much more frequently… if your customers so desire. Facebook announced that users can prioritize friends
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Establishing a social media presence is quite important for medical practitioners these days. People are becoming increasingly active on social media sites and not utilizing the opportunity it presents to promote your medical practice can see you losing out to your competitors. In addition, you also get to expand your professional network and to educate
Things to Be Wary of When Using Social Media Read More »
The Pew Internet Research Health Fact Sheet suggests that 72% of Internet users have looked online for health care information within the previous year. Instead of looking through the Yellow Pages, consumers turn to the web for more information, rankings, reviews and any other pertinent information about health care providers. With the impending value consumers
How Can Doctors Create a Strong, Online Medical Reputation? Read More »