While reviews are usually the first thing that comes to mind when the words online reputation are uttered, there’s far more that makes up an online reputation than just your reviews. If you’re finding your online reputation isn’t quite up to par and can’t figure out why, you could be missing something. Failing to pay […]
5 Factors That Make Up Your Online Reputation Read More »
Your online reputation matters. Reviews don’t just impact your review score. Last year, 57% of the healthcare practices we polled ranked generating new reviews as the single most important thing they did to improve their local SEO. If you’re ready to take control of your online reputation and generate the reviews you need, the time
Review Power: Now With Unlimited SMS Text Credits Read More »
You’ve probably experienced this phenomenon: you’re browsing online, looking at a pair of cool shoes, and decide to click away from the website, only to be greeted by an ad for the same pair of shoes on an entirely different website later on. This form of digital haunting is known as retargeting – and whether
Retargeting: How to Utilize Google’s Ad Tech Read More »
It’s no secret there’s a ton of content on the Internet these days, but if you’re looking to boost your website’s search engine optimization (SEO) by way of blogging, there’s a lot to know. Gone are the days of keyword stuffing and black hat SEO tactics. The main goal of today’s SEO content? Write things
4 Tips to Make Your Blogs More Human and SEO Friendly Read More »
While the popularity and usage of voice search have risen and somewhat declined in the last few years, it’s still an incredibly important channel. Voice search is now supported in 60 languages and across a dozen virtual assistants. Despite the popularity of this method, Google has yet to provide a metric to track this activity.
Voice Search 101: What is it, and How Do You Optimize For It? Read More »
If you’re on Instagram, you’ve undoubtedly seen Reels come across your feed – maybe you’ve even created one for your own profile. When it comes to incorporating Reels into a business social media strategy, especially a healthcare practice, there are some things to be aware of in order to be successful. Done correctly, you have
Can Healthcare Practices Use Instagram Reels? Read More »
It’s a question we frequently hear from our medical and legal clients: What exactly is the difference between a practice’s Facebook Business page and a personal page? Although the answer may seem simple, the difference between the two is critical for managing and optimizing your practice’s social media presence. Simply put, a Facebook Business page
While it’s certainly a good thing to have a full schedule as a healthcare provider, sometimes it’s possible to be fully booked up but still seeing not good profitability. If you find yourself feeling this way, there are changes you can make with your marketing to help get more out of the time you spend
3 Questions to Ask If You’re Feeling More Busy Than Profitable Read More »
While attracting new patients is incredibly important for practices looking to grow, stopping there is a recipe for an incomplete marketing strategy. Patient retention matters because new patients are always more expensive to acquire than returning patients – and understanding and calculating LTV will help you gauge your marketing campaigns for their efficacy and return
How to Calculate Patient Lifetime Value (And Why You Should) Read More »
While negative reviews might make people question the quality and integrity of your business, they’re not always bad. Research suggests that businesses can turn negative reviews into positives simply by responding publicly. One survey found that 45% of consumers would be more likely to visit a business that responds to its negative reviews. So, how
How Do Online Reviews Affect Your Brand and Its Ability to Grow? Read More »