It’s no secret there’s a ton of content on the Internet these days, but if you’re looking to boost your website’s search engine optimization (SEO) by way of blogging, there’s a lot to know. Gone are the days of keyword stuffing and black hat SEO tactics. The main goal of today’s SEO content? Write things that humans want to read, and search engines will reward you. How do you do that exactly?
1. Start With Keyword Research
The first step in deciding what to write about? Knowing what people are searching for. If you’re a plastic surgeon and you want to be known for breast augmentation procedures, selecting a blog topic including variations of the term “breast augmentation” can help establish your authority on the topic. Search for commonly asked questions, and variations on the keywords you’ve found.
2. Make Your H1 and H2s Reflect Keywords
Headings, which are marked in HTML as H1, H2, H3 and beyond, serve as the markers of new sections within a piece. Typically, an H1 will be the title of the blog, and H2s are what breaks up a blog post, serving as subheadings throughout the piece. Using keywords in these spots is a great way to convey to users and search engines alike that the point of your blog post.
3. Incorporate Local Keywords If Possible
If you have a brick and mortar location or serve a specific region, utilizing local keywords is incredibly important in your blogs, as it helps reinforce the overall local search optimization you’ve already done on your website. Why do we say “if possible?” Because forcing local keywords where it doesn’t make sense to do so is a red flag for users and search engines. If referring to “breast augmentations in New York” doesn’t make sense in the context of the article you’re writing, it’s best to omit it.
4. Don’t Force It
That brings us to our final tip: don’t force it. If a keyword doesn’t make sense and “flow” naturally within the context of a sentence, don’t use it. Don’t write articles just for the sake of having a keyword on your website: make sure you’re actually adding something of value to the conversation. Humans and search engines like content that’s well researched, well written, and has substance. Google actually has an acronym for this, known as EEAT, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Your content should always help you strive to fulfill these standards.
We Can Help
Need help streamlining your SEO or creating better blogs? MyAdvice has been doing just that for more than 20 years. Contact one of our digital marketing experts today for more information.