With such a large emphasis on quality content, especially in the wake of the Helpful Content update, you might be wondering how spelling and grammar mistakes factor into your site’s search engine optimization (SEO). Do search engines factor typos and spelling mistakes into their assessment of low-quality content? Spoiler alert: the answer is yes, but […]
Does Grammar Matter to Google and Bing? Read More »
This post originally appeared on September 15, 2017. With more and more people searching for businesses before they visit or call them, optimizing your local listings is more important than ever. Having your listings show up in a local search, however, can be a challenge if they aren’t properly optimized. If you’ve been looking for
5 Ways to Improve Your Local Listings Read More »
By Emily Kendel, Spa Project Let’s say you’ve purchased a new laser device and now you need a launch plan to generate some revenue. In this post, I’ll be teaching you how to launch your new med spa product with an on site sales event in three simple steps. Let’s get to it! On-Site Sales
Three Steps to a Profitable On-Site Sales Event at Your Med Spa Read More »
Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s Facebook, Instagram, and Snapchat accounts don’t directly affect your website’s rankings, they do play a big part in visibility and awareness, which in
Is Social Media Important for SEO? Read More »
Recently, Google announced that Universal Analytics would stop counting new hits on July 1, 2023. The new platform, Google Analytics 4, is intended to allow advertisers and marketers to get even more granular with the data and analytics that drive their strategies. It’s also designed to protect user privacy, with Google announcing they’ll stop collecting
The End of Google’s Universal Analytics Is Coming…So What’s Next? Read More »
Search Engine Optimization (SEO) and the architecture of a website are deeply connected. Without proper website architecture, your website’s SEO won’t reach its maximum potential. In fact, a truly SEO-friendly website starts with the technical elements first. How exactly are the two linked? Here are 5 mission critical – and frequently overlooked – technical website
5 Technical Website Elements That Impact SEO Read More »
Have you ever found yourself frustrated while using a website? Maybe a button is broken or you can’t find the specific page you’re looking for? User experience (commonly abbreviated as UX) is the process of removing these frustrations and roadblocks for people using your website. If you’ve never considered the UX of your website, there
Why You Need to Provide a Quality User Experience Read More »
Writing emails can feel like the biggest chore in the world. And with the oversaturated email world we live in, how do you know you’re sending emails that people want to read? Businesses can do a few things to help ensure their emails are the best they can possibly be and avoid annoying their clients.
6 Tips to Improve Your Healthcare Email Marketing Strategy Read More »
Ever looked at a local search listing and wondered what one of the many symbols or icons meant? Google often includes these things within local search listings to provide additional information to users, but they can be somewhat confusing to users who aren’t used to seeing them. Here are some symbols you might encounter when
Google’s Local Search Symbols, and What They Mean Read More »
Today’s email marketing world is loud. The average person receives an estimated 100 emails in a day. Think about the email lists you’re subscribed to – why do you stay subscribed to them? What makes you likely to unsubscribe from a business’s email list? Maintaining a robust email list is an invaluable online marketing tool.
How to Grow Your Email List Read More »