Trust is a big deal in the world of online reviews, and for good reason. With 95% of consumers reading online reviews before they make a purchase, some businesses have turned to some questionable tactics to increase their number of reviews, often creating entirely fake reviews to boost their numbers. While it’s pretty obvious that […]
Beware Reviewgating: How to Preserve Trust and Avoid Google Penalties Read More »
More than half of the people who leave a review expect a response from the business within a week. It’s important to let your consumers know you value and appreciate their feedback. As a best practice, you should respond to all reviews, both positive and negative. However, for medical practices, it’s important to remember that
How to Create Templates for HIPAA-Compliant Review Responses Read More »
Online reviews play a critical role in a person’s decision-making process about all kinds of purchases, including healthcare services. In fact, more than 86% of consumers read online reviews, and 89% read business’s responses to reviews. Not only do reviews help patients make decisions, but they also elevate your visibility in local search results. With
The Secrets to Getting More Patient Reviews via Email and Text Read More »
If you’ve been looking to dip your toe into search engine optimization (SEO), you’ve no doubt heard the term “keyword research” by now. If you don’t know what that is and why it’s so important to your SEO strategy, don’t worry. Misinformation about SEO – including keywords and the research involved in identifying them –
How to Use Google Trends to Research Keywords for Your Med Spa Read More »
Welcome to this month’s edition of What’s New? It’s kind of a newsletter and kind of a roundup full of things we know you’ll find interesting. From industry news to MyAdvice platform and feature updates, here’s what’s new and newsworthy in our world and yours. Local Power reporting now includes an accuracy score and live
What’s New At MyAdvice In January? Read More »
With LinkedIn’s professional reputation, its use among doctors has been increasing. A quick search will show you that there are now well over 2 million people in the healthcare industry on LinkedIn. While social networks like Facebook and Twitter are great for engaging patients and attracting new business, the benefits of LinkedIn revolve more around
5 Things A Doctor’s LinkedIn Profile Should Have Read More »
Your med spa needs to create a growth-oriented digital strategy. MyAdvice’s Michael Antosy and Robbie Antosy discuss how to build it utilizing the Pyramid of Success in this webinar in partnership with Aesthetic Record. View this webinar here.
Create the Ultimate Digital Presence for your Med Spa Read More »
There was a time when simply being a good dentist was enough to build your practice. Word of mouth was key to expanding your patient base. Advertising was unheard of for dentists or doctors. Websites and social media didn’t exist. Then a few practices started giving away promotional toothbrushes and personalized toothbrushes to their patients
Are Dental Promotional Products Worth It? Read More »
Marketing is indispensable for any business, and the healthcare industry is no exception. Regardless of which field of medicine you practice, whether you’re managing a big hospital or running a small practice of your own, having and implementing a solid marketing plan will help you grow. Setting up the strategies to run on their own
4 Tips for Creating a Healthcare Marketing Plan Read More »
Boosted posts and Facebook ads are paid social media advertising strategies with specific uses and opportunities for both short-term and long-term marketing goals. While they function very similarly in the sense that they are both ads that use a paid budget to reach segments of a target market, understanding the difference between the two types
Facebook Ads vs Boosted Posts: What’s The Difference (And Which Should I Use?) Read More »