Your website is the foundation of your business online. It’s where your other online strategies are driving traffic and the equivalent of your digital business card. That’s why it’s the base of our Pyramid of Success – because it’s the foundation of your marketing strategy. For medical websites, storing medical data means that security is […]
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Photographs have always been a powerful tool to get users interested in a business or a product, and that truth certainly extends to local search profiles. The photos on your profile are more than just eye-catching engagement boosters, however, as adding photos regularly is shown to increase the number of requests for driving directions users
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Social media is a valuable way to promote your brand, increase online visibility, and create deeper connections with your target audience. But lack of planning and tracking can make it a huge investment and time commitment. In order to get the most return on your investment and reduce the amount of work required of your
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Social media is an opportunity for practices of all sizes to find new patients and stay connected with their most loyal patients. But if you’re brand new to social media, it can be easy to get overwhelmed by the sheer amount of work required to achieve success. And how do you know if your social
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Patients today have more opportunities than ever to share their experiences and opinions about medical professionals, which means prospective patients have more options to analyze doctors’ online reputations before making that first appointment. It’s a form of empowerment long missing from doctor-patient relations — and one that patients are increasingly happy to use. A 2020 survey by
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Looking for ways to boost the visitors coming to your medical, dental, or aesthetic website? While quick wins are often difficult to come by when it comes to website traffic, there are some places to check if you’re not seeing the type of traffic you’re looking for. They might not be the first places you’d
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When it comes to getting found, search engine optimization (SEO) serves as a critical cornerstone in the realm of digital marketing for medical practices. In the medical sector, the potency of SEO has the ability to help sway a potential patient’s choice in favor of your business by way of your website, positioning you ahead
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Search engines are powerful tools for practices and patients alike. Your potential patients are using search engines to find, research, and choose the providers they want to trust with their care. But what exactly happens when someone Googles your business, and how do you make sure they’re finding the right information? This is an updated
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When it comes to ranking higher in local searches, reviews might not be the first thing that comes to mind. However, there’s a symbiotic relationship between reviews and local search that can’t be ignored for medical spas looking to improve their performance. MyAdvice VP of Strategy Chad Erickson discusses how to utilize reviews to improve
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Social media certainly has advantages for medical practices when it comes to branding and marketing to new patients. However, social media has placed many medical professionals in the crossfire of HIPAA violations. With little guidance available, it’s easy for medical professionals to make seemingly small mistakes online, but these mistakes can have huge consequences. The
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