Facebook is in constant flux. The product and features therein are always evolving, and so must the ways in which marketers and advertisers utilize the platform for business. In the face of declining organic reach and increased paid ads competition, how can marketers effectively get their message across? What strategies are the most effective in […]
How To: Facebook & Instagram Live Video (May 2019) Read More »
Generating leads for any practice can be difficult at times, but when the practice and overall online presence are brand new it can prove to be even more challenging. Page 1, a new member of the MyAdvice family, encountered this exact issue after a new plastic surgery practice in Tulsa, Oklahoma, came onboard as a
Case Study: Using Facebook Ads to Drive Leads for a New Plastic Surgery Practice Read More »
As 2019 comes to an end, we’re not only nearing the end of a year but the end of a decade. It’s difficult to fathom all that has changed in these past years, but one thing is for sure: digital marketing strategies are never-ending and ever-changing. MyAdvice recently published blog posts on different 2020 marketing
2020 Digital Marketing & Social Media Strategies Read More »
In numerous posts in the past we’ve detailed how your practice can use social media to allow your patients and potential patients to see a more personal side of your practice. Whether it’s pictures of a staff member’s new cat, a video tour of your remodeled offices, a caption contest for a silly photo someone
If Your Practice is On Instagram, Here Are Some Updates to Heed Read More »
No matter what you personally think of social media, as a practice owner you need to have at least a Facebook page for your practice. We’ve told you that in other blogs. But simply having a page isn’t enough; you have to keep the content fresh and the engagement active. You may not particularly like
Social Media — Engagement is Everything Read More »
A study conducted by the Journal of Medical Internet Research has given us an insight into how doctors view social media. Even though healthcare social media networks are on the rise, doctors are unsure of the benefits of interacting online in their professional capacity. Many doctors say that the ambiguous legal and ethical implications of
How to Use Social Media to Get More Patients Read More »
At MyAdvice, in addition to building the industry’s best medical websites and optimizing them to rank in search, we also provide content. While some clients provide all of their own content for their sites, for others we write each page. We also provide blogs that Google’s bots love to crawl and some Facebook posts. There’s
Show Your Human Side Read More »
The healthcare industry wasn’t exactly an early adopter when it came to making social media a part of medical practices and facilities, but that is changing and patients are driving the change. Across the web, there are dozens of studies that illustrate how patients are using social media for everything from choosing doctors to discussing
Social Media is Changing Healthcare Read More »
“How is someone “liking” my practice going to help me increase my patient base?” “I’m not really into sharing what type of coffee I had before I opened the office this morning.” “I don’t use Facebook, so why should my practice?” Many of our practices are skeptical about the need for a practice Facebook page.
Social Media — It’s More Than Likes Read More »
One of the most frequent questions that we receive from our clients is about the difference between SEO, SEM, and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine rankings, or start
Online Marketing Tips: What’s SEO, SEM and SMM? Read More »
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