Social media can be a powerful tool for medical and legal practices to connect with current clients, build trust, and attract more new clients. However, when used incorrectly, it can damage your brand, erode trust, and cause you to miss out on opportunities to grow your business.
If you’re not seeing the results you want from social media, you might be making one (or more) of these common mistakes. Here are four critical social media missteps to avoid and how to turn things around.
1. Ignoring Your Audience’s Needs
Too often, businesses focus on promoting their services instead of creating valuable, client-centered content. Your audience wants helpful, engaging information-not constant sales pitches.
What You Can Do Instead:
- Share educational content like health/legal tips, FAQs, or success stories.
- Post about topics your audience cares about, like preventative care, changes in the legal space, or industry news.
- Use polls or Q&A sessions to encourage interaction and understand what your audience wants to see.
By addressing questions and concerns, you position yourself as a trusted expert while building stronger connections.
2. Inconsistent Posting
Posting once every few months-or flooding your page with posts in one day and disappearing for weeks-can confuse your audience and harm your credibility. Consistency is key to keeping your audience engaged and growing your following.
What You Can Do Instead:
- Develop a content calendar to plan and organize your posts.
- Aim for a regular posting schedule-2 to 3 times per week is a great starting point.
- Use tools to schedule posts in advance so your content stays consistent even during busy times.
A predictable, consistent posting schedule helps your practice stay top of mind and builds trust over time.
3. Using Low-Quality Images and Videos
In a visual medium like social media, poor-quality photos, pixelated videos, and outdated visuals can damage your practice’s reputation. Low-quality visuals can make your practice look unprofessional and deter potential clients.
What You Can Do Instead:
- Use high-quality photos of your practice, team, or treatments.
- Invest in good lighting and simple editing tools for videos.
- Incorporate professional branding elements, like logos and colors, to create a cohesive look.
4. Neglecting Patient Interaction
Social media isn’t just about posting-it’s about engaging. Ignoring comments, messages, and questions on your platforms can make patients feel unheard and create a negative impression.
What You Can Do Instead:
- Respond to comments and direct messages in a timely, professional manner.
- Thank clients for positive feedback and address concerns thoughtfully.
- Use social media as an opportunity to start conversations and build relationships.
Active engagement shows clients you care about their experience and helps humanize your practice.
How MyAdvice Can Help Fix These Mistakes
Managing social media for your practice can feel overwhelming, especially when you’re focused on patient care. That’s where MyAdvice’s Social Power solution comes in.
With Social Power, we handle your social media strategy, content creation, and posting schedule, so you can focus on what you do best-running your practice. Our proven approach includes:
- Professional, high-quality posts tailored to your audience.
- Consistent, engaging content that builds trust and authority.
- Social media advertising campaigns designed to attract new patients.
Don’t let social media mistakes hold your practice back. Reach out to MyAdvice today to learn how Social Power can help you build a stronger brand, grow your audience, and drive real results.
