Have you started a pay-per-click campaign? Our PPC Analyst makes a point to send chosen keywords to customers before their campaigns launch. But you may not realize how much thought goes into each keyword. It’s not just about the words! Keywords are about your customers, your content, and your industry. The right word attracts customers […]
How to Pick PPC Keywords Read More »
Now that we’ve given you the scoop about pay-per-click, let’s delve into some details about what to expect from the PPC process. Regrettably, it’s not as easy as clicking the Google “Promote” button and inputting your business and website information. (Hint: There is no Google “Promote” button.) It takes some time and effort from your
PPC 102: What to Expect from Your PPC Campaign Read More »
If you’ve been building a digital marketing strategy that’s running smoothly so far, it might be time to consider a pay-per-click campaign. PPC is the quickest way to boost conversions and return on investment for your business. Essentially, it’s the kick in the pants your overall strategy needs to get ahead of your competition, even
PPC 101: What is PPC? Read More »
Have you been considering a pay-per-click campaign for your premier service? Now’s the time to get it started! According to IgnitionOne’s Q2 report, paid search grew 22% since last quarter. It’s the third quarter in a row that paid search saw growth in the double digits. What’s even better, click-through-rates increased by 35%. Whoa! What
Boost Your Visibility with PPC! Read More »
We know how tempting it can be to Google search your own business. If you’re spending your business dollars on a Pay-Per-Click (PPC) campaign, you want to be sure that your ads are showing up when your keyword terms are searched. For your own benefit, resist the urge to type your business name (or any
Think Before You Search Your PPC Campaign Read More »
The Search Marketing Expo (SMX) is one of the most informative conferences in the search industry. Naturally, MyAdvice sent two top Digital Marketing Specialists to gather as much insight as possible. With so many industry experts and panelists scheduled to attend, there was plenty of excitement about the newest tips and tricks. Our team had
4 Important Topics from Search Marketing Expo 2015 Read More »
Why Do Click-Through-Rates Matter? Because they can lead to better ad placement and lower cost per lead! Click-through-rate (CTR) represents the number of clicks an ad receives divided by the number of times an ad is seen. (In industry jargon, the total number of times an ad is seen is called total ad “impressions.”). CTR
Maximizing Click-Through-Rates for Your PPC Campaign Read More »
One of the most frequent questions that we recieve from our clients is about the difference between SEO, SEM and SMM. Although these terms are becoming increasingly common, most people are still unsure of what they stand for. Whether you’re looking to update the look of your site, increase your search engine ranking or start
Online Marketing Tips: What’s SEO, SEM and SMM? Read More »
If you’re looking to market your medical practice, you’ve likely come across two of the most common terms today – SEO and SEM. Both exist with the purpose of getting your website seen and attracting new patients, but it can be hard for many to understand the fundamental differences between these two methods. Understanding these
Understanding the Differences Between SEO and SEM Read More »
Some marketing companies will tell you the sure fire way to get traffic from search engines is to spend money on a pay-per-click (PPC) campaign. They tell you: select keywords and spend $3,000/month. It’s the easy way to get traffic. Six months later, you’ve spent $18,000, and you don’t even know the number of patients
I Spend $$ on PPC, Why Don’t I Have Anything to Show for It? Read More »
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