The popular deal-of-the day website, Groupon boasts 17.03 million unique visitors monthly in North America, according to Statista, the worlds largest Statistic’s Portal. Groupon offers discounts specific to a user’s locale, ranging from deals on local restaurants and spas, to exercise classes, to foreign vacations. New to the concept, medical practice deals are now making up […]
Should My Medical Practice Advertise with Groupon™? Read More »
Doctors often rely on word-of-mouth, insurance and hospital affiliations for patient recommendations. However, the stakes are high among healthcare providers to acquire new patients. Private practices can benefit greatly from investing in a medical marketing campaign. Online marketing for medical practices can greatly increase the amount of new patients you’re treating each day. To follow
Reasons to Invest in Medical Marketing Read More »
Within the past 10 years, the popularity of blogging has exploded, with millions of online users now posting their daily thoughts in their personal blogs. Medical practices of today also benefit from blogging, as blogs enable them to connect with patients on a more personalized level. Additionally, blogs have search engine optimization (SEO) benefits, which
How Can You Improve Your Medical Blog? Read More »
As Facebook is one of the most popular websites in use today, you may be wondering if your medical practice would benefit from a presence on this website. To learn about just how important Facebook is, take a look at some of the top reasons why your practice should be using this social media giant.
Why Your Healthcare Practice Should Set Up a Facebook Page Read More »
Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media. For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance
HIPAA’s Social Media Compliance and Your Practice Read More »
Skype is known by most as a way to keep in touch with friends, family and co-workers. But health professionals are using Skype a bit differently! By using Skype to consult with patients and other healthcare professionals, healthcare communication has certainly been enhanced in many ways. Uses For Skype in Healthcare Here are a few
Infographic: How Skype Is Changing Healthcare Read More »
A recent survey conducted by Accenture looked into how U.S. patients track their medical and healthcare information. With more and more physicians making the switch to EHR (Electronic Health Records) and EMR (Electronic Medical Records), the ease with which patients can check their health records is estimated to continue to increase. Many U.S. consumers are
What Healthcare Information Do Patients Track? Read More »
The beginning of a new year brings renewed opportunity for doctors to connect with patients. Since different marketing strategies work for different doctors, there is really no “right” or “wrong” way of reaching patients. However, in 2014, there are certain elements that are necessary for successfully marketing a medical practice. Let’s take a closer look at
What You Need To Market Your Medical Practice in 2014 Read More »
We are living in the ultimate age of information. Today, almost everyone stringently researches products and services before they pay for them, and that includes their medical and cosmetic needs. You can be sure that patients will look for websites, reviews, and any other educational materials they can get their hands on before choosing a
The Informed Patient Read More »
A recent Accenture survey found that more than 40 percent of patients would be willing to switch to a different doctor so that they can have access to their electronic medical records (EHR). Currently 36 percent of those surveyed have full access to their Electronic Medical Record (EMR), while 41 percent would switch physicians and
Forty One Percent of Patients Willing to Switch Physicians for Online Access Read More »