Medical Marketing

HIPAA’s Social Media Compliance and Your Practice

Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media. For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance

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What Healthcare Information Do Patients Track?

A recent survey conducted by Accenture looked into how U.S. patients track their medical and healthcare information. With more and more physicians making the switch to EHR (Electronic Health Records) and EMR (Electronic Medical Records), the ease with which patients can check their health records is estimated to continue to increase. Many U.S. consumers are

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What You Need To Market Your Medical Practice in 2014

The beginning of a new year brings renewed opportunity for doctors to connect with patients. Since different marketing strategies work for different doctors, there is really no “right” or “wrong” way of reaching patients. However, in 2014, there are certain elements that are necessary for successfully marketing a medical practice. Let’s take a closer look at

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Forty One Percent of Patients Willing to Switch Physicians for Online Access

A recent Accenture survey found that more than 40 percent of patients would be willing to switch to a different doctor so that they can have access to their electronic medical records (EHR). Currently 36 percent of those surveyed have full access to their Electronic Medical Record (EMR), while 41 percent would switch physicians and

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Practice Management Column

Avoiding Claim Denials for Incorrectly Billed Influenza Vaccines for Medicare Beneficiaries National Government Services has seen an increase in Influenza (Flu) vaccine claims billed incorrectly by NY and CT providers. The top claim errors and tips on how to avoid them are as follows: Claim Denial How to Avoid Denial Multiple flu vaccines and administration

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Practice Management Column: Healthcare Law Delivers Higher Medicaid Payments to Primary Care Physicians

Health and Human Services (HHS) Secretary Kathleen Sebelius last week announced the final rule implementing the part of the health care law that delivers higher payments to primary care physicians serving Medicaid beneficiaries. The new rule raises rates to ensure doctors are paid the same for treating Medicare and Medicaid patients and does not raise

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